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Cases in international marketing
Gale, Christopher - 1986
Persistent link: https://www.econbiz.de/10013474673
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Advertising in our economy
Borden, Neil H. - 1978 - Reprint
Persistent link: https://www.econbiz.de/10001937537
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Findings of the Harvard study on the economic effects of advertising
Borden, Neil H. - In: Journal of marketing 6 (1941/42) 4,2, pp. 879-99
Persistent link: https://www.econbiz.de/10001937575
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Daniel Starch
Borden, Neil H. - In: Journal of marketing 21 (1957) 3, pp. 265-267
Persistent link: https://www.econbiz.de/10001937583
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Daniel Starch
Borden, Neil H. - 2008
Persistent link: https://www.econbiz.de/10003644023
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The concept of the marketing mix
Borden, Neil H. - In: Science in marketing, (pp. 386-397). 1965
Persistent link: https://www.econbiz.de/10003498429
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Acceptance of new food products by supermarkets
Borden, Neil H. - 1968
Persistent link: https://www.econbiz.de/10004337082
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Advertising in our economy
Borden, Neil H. - 1978 - Reprint
Persistent link: https://www.econbiz.de/10004794764
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Os efeitos econômicos da propaganda
Borden, Neil H. - In: RAE - Revista de Administração de Empresas 7 (1967) 24
Persistent link: https://www.econbiz.de/10011193392
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Changing marketing and marketing change : 1970 Spring Conference, abstracts of papers
Borden, Neil H. (contributor) - 1970
Persistent link: https://www.econbiz.de/10001451801