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Advertising theory and practice
Sandage, C. H.; Fryburger, Vernon; Rotzoll, Kim B. - 1979 - 10. ed.
Persistent link: https://www.econbiz.de/10000051864
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Issues in the economics of advertising
Simon, Julian Lincoln - 1970
Persistent link: https://www.econbiz.de/10000053281
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On the determination of advertising effectiveness : an empirical study of the German cigarette market ; [Mit holl. Zsfassung.]
Reuijl, Jan Christoffel - 1982
Persistent link: https://www.econbiz.de/10000014635
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Advertising and competition : theory, measurement, fact
Ferguson, James M. - 1974
Persistent link: https://www.econbiz.de/10000024488
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Advertising management
Aaker, David A. (ed.); Myers, John G. (contributor) - 1975
Persistent link: https://www.econbiz.de/10000055005
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Advertising procedure
Kleppner, Otto - 1966 - 5. ed
Persistent link: https://www.econbiz.de/10002216732
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Promotion : Kernan, Jerome B., William P. Dommermuth, Montrose S. Sommers ; An introd. analysis
Kernan, Jerome B. - 1970
Persistent link: https://www.econbiz.de/10002308520
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Advertising theory and practice
Sandage, Charles Harold; Fryburger, Vernon - 1971 - 8. ed
Persistent link: https://www.econbiz.de/10002788745
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Advertising in the Philippines
Lent, John A. - In: Philippine studies : historical & ethnographic viewpoints 17 (1969) 1, pp. 72-96
Persistent link: https://www.econbiz.de/10002483419
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Management of the advertising function
Oxenfeldt, Alfred Richard; Swan, Carroll - 1964
Persistent link: https://www.econbiz.de/10002613652