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Advertising market structure and performance
Comanor, William S.; Wilson, Thomas A. - In: The review of economics and statistics 49 (1967) 4, pp. 423-440
Persistent link: https://www.econbiz.de/10002020222
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Seminar on "the Business of Advertising", Barcelona (Spain), 14th-17th June 1978 ; [Hauptbd.]
1978
Persistent link: https://www.econbiz.de/10001417022
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Werbewirkungsanalysen für neue Produkte
Sebastian, Karl-Heinz - 1985
Persistent link: https://www.econbiz.de/10013354061
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Quantitative theories in advertising
Rao, Ambar G. - 1970
Persistent link: https://www.econbiz.de/10013382836
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Der zeitliche Einsatz der Werbung : Bestimmungsfaktoren des Timing in der Absatzwerbung
Hörschgen, Hans - 1967
Persistent link: https://www.econbiz.de/10013386575
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Die Grenzen der wirtschaftlichen Werbung
Jagberger, Raimund - 1967
Persistent link: https://www.econbiz.de/10013386581
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The advertising controversy : evidence on the economic effects of advertising
Albion, Mark S.; Farris, Paul W. - 1981
Persistent link: https://www.econbiz.de/10013539677
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Advertising : planning, implementation, and control
Nylen, David W. - 1975
Persistent link: https://www.econbiz.de/10013499986
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Kommunikationspolitik : Werbeplanung
Schmalen, Helmut - 1985
Persistent link: https://www.econbiz.de/10014268238
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Bankenwerbung
Spoo, Dieter - 1969
Persistent link: https://www.econbiz.de/10014343431