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Advertising research in action
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Werbung
6
Marketing
5
Marktforschung
5
Vereinigte Staaten
5
Absatztechnik
4
Management
4
Theorie
4
Verbraucher
4
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Consumer behaviour
3
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1
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Anzeige
1
Aufsatzsammlung
1
Behavioral economics
1
Behaviour
1
Betriebsführung
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1
Distributionspolitik
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Hand- und Lehrbücher, Nachschlagewerke
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Britt, Steuart Henderson
33
Boyd, Harper W.
5
Henderson Britt, Steuart
5
Lucas, Darrell Blaine
5
Boyd jr., Harper W.
2
Adams, Stephen C.
1
Beard, Miriam
1
Boyd, Harper White
1
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1
Britt, Steuart H.
1
Coulson, John S.
1
Faison, Edmund W. J.
1
Graeber, Isacque
1
Lubawski, L.
1
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1
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Business Horizons
4
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3
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2
Journal of advertising research
2
Marketing management and administrative action
2
McGraw-Hill series in marketing and advertising
2
Dimensions of consumer behavior
1
Grundriß der Werbung
1
Journal of Advertising Research
1
Journal of marketing research : JMR
1
McGraw Hill series in marketing and advertising
1
McGraw-Hill Series in Marketing and Advertising
1
McGraw-Hill series in marketing
1
Praxis des Marketing : Erschliessung der Märkte von morgen
1
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
1
The nature and scope of marketing research
1
Theories for marketing systems analysis : Selected readings [And cross references to chapters in Marketing systems. An introductory analysis]
1
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ECONIS (ZBW)
21
USB Cologne (EcoSocSci)
12
RePEc
5
OLC EcoSci
1
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1
Psychological principles of marketing and consumer behavior
Britt, Steuart Henderson
-
1978
Persistent link: https://www.econbiz.de/10000558636
Saved in:
2
Jews in a gentile world : The problem of antisemitism
Graeber, Isacque
;
Britt, Steuart Henderson
;
Beard, Miriam
-
1979
-
Repr. of the ed. New York 1942
Persistent link: https://www.econbiz.de/10000411872
Saved in:
3
Measuring advertising effectiveness
Lucas, Darrell Blaine
;
Britt, Steuart Henderson
-
1963
Persistent link: https://www.econbiz.de/10000674678
Saved in:
4
Making market research more effective by using the administrative process
Boyd, Harper W.
;
Britt, Steuart Henderson
-
2009
Persistent link: https://www.econbiz.de/10003794543
Saved in:
5
Die Anwendung sozialwissenschaftlicher Ergebnisse nuf das Marketing : 2. Anzeigenwerbung
Britt, Steuart Henderson
- In:
Praxis des Marketing : Erschliessung der Märkte von morgen
,
(pp. 141-151)
.
1961
Persistent link: https://www.econbiz.de/10003502256
Saved in:
6
Psychological principles of the corporate imagery mix : Some of the guesswork can be overcome
Britt, Steuart Henderson
- In:
Business horizons
14
(
1971
)
3
,
pp. 55-59
Persistent link: https://www.econbiz.de/10003502258
Saved in:
7
How advertising can use pschologys̕ rules of learning
Britt, Steuart Henderson
- In:
Dimensions of consumer behavior
,
(pp. 43-47)
.
1965
Persistent link: https://www.econbiz.de/10001945553
Saved in:
8
The spenders
Britt, Steuart Henderson
-
1960
Persistent link: https://www.econbiz.de/10001945591
Saved in:
9
Standardizing marketing for the international market
Britt, Steuart Henderson
- In:
The Columbia journal of world business : publ. …
9
(
1974
)
4
,
pp. 39-45
Persistent link: https://www.econbiz.de/10001945595
Saved in:
10
What about consumer behavior and the behavioral sciences?
Britt, Steuart Henderson
- In:
Marketing management and administrative action
,
(pp. 129-136)
.
1968
Persistent link: https://www.econbiz.de/10001945603
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