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The radio and television commercial
Book, Albert C.; Cary, Norman D. - 1978 - 2. print
Persistent link: https://www.econbiz.de/10000558752
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Der Einsatz von Warenproben im Konsumgüterbereich
Brodersen, Dagmar - 1979
Persistent link: https://www.econbiz.de/10000558777
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Spending advertising money. An introd. to media planning, media buying and the uses of media research
Broadbent, Simon - 1979 - 3. ed
Persistent link: https://www.econbiz.de/10000558872
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Advertising media
Jugenheimer, Donald W.; Turk, Peter B. - 1980
Persistent link: https://www.econbiz.de/10000559263
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How effective is colour television advertising? A report prepared for the BBTA
Twyman, William Anthony - 1969
Persistent link: https://www.econbiz.de/10000617025
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Seminar on 'Media Measurement and Media Choice. Ten years of progress... or stagnation?' Berlin -Fed. Rep. of Germany-, 23-26 April, 1980
Seminar on Media Measurement and Media Choice - 1980
Persistent link: https://www.econbiz.de/10000583873
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Speaking of advertising
Wright, John Sherman (ed.); Warner, Daniel S. (ed.) - 1963
Persistent link: https://www.econbiz.de/10000595600
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Werbung im Maschinenbau : Direktwerbung
1968
Persistent link: https://www.econbiz.de/10000595974
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Presse und Fernsehen in der Wirtschaftswerbung : eine Analyse aus der Sicht der werbungtreibenden Unternehmung
Ernenputsch, Frank - 1973
Persistent link: https://www.econbiz.de/10000600646