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Processing of advertisements : the role of thematic relationships in the comprehension and memory of verbal and visual information
Heckler, Susan E. - 1987
Persistent link: https://www.econbiz.de/10000732914
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Europäische Werbemärkte. Spanien
Machnik, Wolfgang J. (contributor) - 1987
Persistent link: https://www.econbiz.de/10000733293
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The Federal Trade Commission advertising substantiation program and changes in the content of advertising in selected industries
Healey, John Samuel - 1978
Persistent link: https://www.econbiz.de/10000733414
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A content analysis of children's print advertising, 1948 - 1974
Jenkins, William D. - 1976
Persistent link: https://www.econbiz.de/10000733739
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The information processing of pictures in print advertisements
Edell, Julie A. - 1982
Persistent link: https://www.econbiz.de/10000734086
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"Low involvement" message reception : processes and advertising implications
Batra, Rajeev - 1984
Persistent link: https://www.econbiz.de/10000734103
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The persuasive effect of volunteering negative information in advertising
Swanson, Lauren A. - 1983
Persistent link: https://www.econbiz.de/10000734132
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Marketing im Zeitalter der "Compunications" : neue Chancen durch Computer u. Telekommunikation
Buzzell, Robert Dow (ed.) - 1988
Persistent link: https://www.econbiz.de/10000735521
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The unpublished David Ogilvy
Ogilvy, David M. - 1988
Persistent link: https://www.econbiz.de/10000736144
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Advertising management
Aaker, David A.; Myers, John G. - 1987 - 3. ed
Persistent link: https://www.econbiz.de/10000736288