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Chevalier, Michel; Catry, Bernard - In: European journal of marketing : EJM 10 (1976) 1, pp. 49-59

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Lutz, Robert H. - In: Markenartikel : das Magazin für Markenführung 32 (1970) 5, pp. 253-256

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Lenormand, Jean-Max - In: Markenartikel : das Magazin für Markenführung 32 (1970) 5, pp. 250-252

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1970

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Wallmeier, Wolfgang - 1968

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Sandage, C. H.; Fryburger, Vernon; Rotzoll, Kim B. - 1979 - 10. ed.

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Simon, Julian Lincoln - 1970

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Rogge, Hans-Jürgen - 1980

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Greminger, Walter - 1979

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Sandage, Charles H.; Fryburger, Vernon - 1963 - 6. ed, 1. print

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