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Determining promotional strategy : an investigation of the advertising/sales promotion allocation decision process
Strang, Roger Andrew - 1977
Persistent link: https://www.econbiz.de/10002912776
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Direct mail : image, return and effectiveness
Tobolski, Francis P. - In: Journal of advertising research 10 (1970) 4, pp. 19-25
Persistent link: https://www.econbiz.de/10002918440
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Mark Ad. : a simulation approach to advertising management
Tuason jr., Roman V. - In: Journal of advertising research 9 (1969) 1, pp. 53-58
Persistent link: https://www.econbiz.de/10002928632
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Advertising and conglomeration in the food processing industries
Varner, Michael Cedric - 1976
Persistent link: https://www.econbiz.de/10002931159
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Advertising expenditure trajectories : an empirical study for filter cigarettes 1953-1965
Turner, Ronald E.; Wiginton, John C. - In: Decision sciences : DS 7 (1976) 3, pp. 496-509
Persistent link: https://www.econbiz.de/10002932826
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How to run a sales meeting
Hegarty, Edward J. - 1944
Persistent link: https://www.econbiz.de/10002767580
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Increase in sales due to in-store display
Chevalier, Michel - In: Journal of marketing research : JMR 12 (1975) 4, pp. 426-431
Persistent link: https://www.econbiz.de/10001994419
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Satiation effects of TV commercials
Grass, Robert C.; Wallace, Wallace H. - In: Journal of advertising research 9 (1969) 3, pp. 3-8
Persistent link: https://www.econbiz.de/10002533226
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Advertising expenditure models: State of the art and prospects
Green, Paul E.; Green, Patrick J.; FitzRoy, Peter T. - In: Business horizons 9 (1966) 2, pp. 73-80
Persistent link: https://www.econbiz.de/10002539061