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Advertising quality and inform...
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Marketing
19,056
Werbung
13,904
Produktqualität
10,665
Product quality
10,662
Advertising
9,849
Theorie
7,448
Theory
7,410
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Consumer behaviour
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3,583
USA
2,926
Germany
2,656
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2,637
Online-Marketing
2,339
Internet marketing
2,299
Qualität
1,932
Qualitätsmanagement
1,789
Quality management
1,708
Absatzpolitik
1,588
Markenführung
1,476
Brand management
1,471
Service quality
1,386
Dienstleistungsqualität
1,385
Marktforschung
1,288
Beziehungsmarketing
1,171
Relationship marketing
1,162
Strategisches Management
1,115
Preismanagement
1,108
Pricing strategy
1,108
Wettbewerb
1,082
Innovation
1,042
Produktdifferenzierung
1,011
Product differentiation
996
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932
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931
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920
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Meffert, Heribert
237
Kotler, Philip
211
Bruhn, Manfred
188
Pepels, Werner
134
Kaiser, Harry M.
64
Belz, Christian
61
Bauer, Hans H.
60
Lambertini, Luca
60
Wiedmann, Klaus-Peter
57
Homburg, Christian
55
Dichtl, Erwin
54
Eisend, Martin
53
Kirchgeorg, Manfred
50
Fritz, Wolfgang
49
Sheth, Jagdish N.
49
Peitz, Martin
48
Zerres, Michael P.
47
Armstrong, Gary
46
Tomczak, Torsten
45
Baker, Michael John
44
Gierl, Heribert
44
Esch, Franz-Rudolf
43
Koschnick, Wolfgang J.
41
Pelsmacker, Patrick de
41
Reinecke, Sven
41
Taylor, Charles Raymond
41
Diller, Hermann
39
Huber, Frank
39
Jin, Ginger Zhe
39
Unger, Fritz
39
Kreutzer, Ralf T.
38
Raffée, Hans
38
Backhaus, Klaus
37
Kuß, Alfred
37
McDonald, Malcolm
37
Weis, Hans Christian
36
Anderson, Simon P.
35
Kerin, Roger A.
35
Kleinaltenkamp, Michael
35
Ahlert, Dieter
34
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National Bureau of Economic Research
230
Springer Fachmedien Wiesbaden
167
American Marketing Association
97
OECD
90
European Society for Opinion and Marketing Research
29
Fördergesellschaft Marketing an der Universität Augsburg
24
Edward Elgar Publishing
23
IGI Global
22
Zentralausschuss der Werbewirtschaft
21
Verlag Dr. Kovač
19
W. Kohlhammer GmbH
17
Haufe-Lexware GmbH & Co. KG
15
Uni-Taschenbücher GmbH
15
De Gruyter Oldenbourg
14
Europäische Kommission
14
Books on Demand GmbH <Norderstedt>
13
Duncker & Humblot
13
Springer Gabler <Firma>
13
American Management Association
12
Fachhochschule Reutlingen / European School of Business
12
GATE Germany, Konsortium Internationales Hochschulmarketing
12
Organisation for Economic Co-operation and Development
12
Axel-Springer-Verlag
11
Springer International Publishing
11
Springer-Verlag GmbH
11
Verlag Franz Vahlen
11
Absatzwirtschaftliche Gesellschaft
10
Academy of Marketing Science
10
NetLibrary, Inc
10
Nomos Verlagsgesellschaft
10
Chartered Institute of Marketing
9
Deutsche Marketing-Vereinigung
9
Forschungsinstitut für Absatz und Handel <Sankt Gallen>
9
Gesellschaft für Konsum-, Markt- und Absatzforschung
9
Peter Lang GmbH
9
UVK Verlagsgesellschaft mbH
9
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
9
Erasmus Research Institute of Management
8
Harvard Graduate School of Business Administration
8
IP Deutschland GmbH <Köln>
8
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SpringerLink / Bücher
461
Journal of business research : JBR
341
Journal of advertising research
262
NBER working paper series
229
International journal of advertising : the review of marketing communications
216
Working paper / National Bureau of Economic Research, Inc.
209
NBER Working Paper
200
Journal of advertising
192
Europäische Hochschulschriften / 5
191
International journal of advertising : the quarterly review of marketing communications
183
Journal of marketing
180
Journal of advertising : official publication of the American Academy of Advertising
172
Management science : journal of the Institute for Operations Research and the Management Sciences
171
Journal of marketing communications
158
European journal of marketing : EJM
154
European journal of operational research : EJOR
149
International journal of production economics
138
International journal of industrial organization
131
Springer eBook Collection
131
Industrial marketing management : the international journal for industrial and high-tech firms
129
International journal of production research
128
Discussion paper / Centre for Economic Policy Research
124
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
124
Journal of marketing research : JMR
122
Jahrbuch der Absatz- und Verbrauchsforschung
121
Journal of retailing and consumer services
121
Economics letters
116
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
110
American journal of agricultural economics
106
Journal of historical research in marketing
105
Springer eBook Collection / Business and Economics
101
CESifo working papers
92
Journal of the Academy of Marketing Science
91
Marketing : ZFP ; journal of research and management
90
Gabler Edition Wissenschaft
88
Journal of promotion management : JPM
86
Psychology & marketing
86
Journal of marketing management : MM
84
Journal of macromarketing : examining the interactions among markets, marketing, and society
81
Applied economics
80
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ECONIS (ZBW)
39,711
USB Cologne (EcoSocSci)
5,819
EconStor
75
USB Cologne (business full texts)
30
ArchiDok
16
BASE
13
RePEc
8
OLC EcoSci
7
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11
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11
Optimal advertising and quality strategies in markets with imperfect information
Ringbeck, Jürgen
-
1984
Persistent link: https://www.econbiz.de/10000073451
Saved in:
12
Dissipative advertising signals quality even without repeat purchases
Linnemer, Laurent
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003712507
Saved in:
13
Advertising as a distortion of social learning
Brekke, Kjell Arne
(
contributor
);
Rege, Mari
(
contributor
)
- In:
The B.E. journal of theoretical economics
7
(
2007
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10003738273
Saved in:
14
Can't buy me love : investigating the effect of advertising on brand awareness and perceived quality using panel data
Clark, C. Robert
(
contributor
); …
-
2008
-
[Rev.]
Persistent link: https://www.econbiz.de/10003783463
Saved in:
15
Dissipating advertising signals quality even without repeat purchases
Linnemer, Laurent
-
2008
Persistent link: https://www.econbiz.de/10003776145
Saved in:
16
A model of advertising and product quality
Schmalensee, Richard
- In:
Journal of political economy
86
(
1978
)
3
,
pp. 485-503
Persistent link: https://www.econbiz.de/10002785219
Saved in:
17
A dynamic model of brand choice when price and advertising signal product quality
Erdem, Tülin
;
Keane, Michael P.
;
Sun, Baohong
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
6
,
pp. 1111-1125
Persistent link: https://www.econbiz.de/10003791802
Saved in:
18
With a little help from my enemy : comparative advertising as a signal of quality
Barigozzi, Francesca
;
Garella, Paolo G.
;
Peitz, Martin
- In:
Journal of economics & management strategy : JEMS
18
(
2009
)
4
,
pp. 1071-1094
Persistent link: https://www.econbiz.de/10003905590
Saved in:
19
Regulating misinformation
Glaeser, Edward L.
;
Ujhelyi, Gergely
-
2006
Persistent link: https://www.econbiz.de/10003405800
Saved in:
20
A model for trade-up and change in considered brands
Allenby, Greg M.
;
Garratt, Mark J.
;
Rossi, Peter E.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
1
,
pp. 40-56
Persistent link: https://www.econbiz.de/10003973163
Saved in:
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