//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Advertising quality and inform...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Marketing
19,056
Werbung
13,904
Produktqualität
10,665
Product quality
10,662
Advertising
9,849
Theorie
7,448
Theory
7,410
Konsumentenverhalten
5,858
Consumer behaviour
5,849
Marketingmanagement
3,970
Werbewirkung
3,968
Advertising effects
3,906
Marketing management
3,800
Deutschland
3,583
USA
2,926
Germany
2,656
United States
2,637
Online-Marketing
2,339
Internet marketing
2,299
Qualität
1,932
Qualitätsmanagement
1,789
Quality management
1,708
Absatzpolitik
1,588
Markenführung
1,476
Brand management
1,471
Service quality
1,386
Dienstleistungsqualität
1,385
Marktforschung
1,288
Beziehungsmarketing
1,171
Relationship marketing
1,162
Strategisches Management
1,115
Preismanagement
1,108
Pricing strategy
1,108
Wettbewerb
1,082
Innovation
1,042
Produktdifferenzierung
1,011
Product differentiation
996
Welt
932
World
931
Markenartikel
920
more ...
less ...
Online availability
All
Undetermined
8,430
Free
5,726
Type of publication
All
Book / Working Paper
25,316
Article
19,854
Journal
505
Other
3
Database
1
Type of publication (narrower categories)
All
Article in journal
14,231
Aufsatz in Zeitschrift
14,231
Graue Literatur
3,945
Non-commercial literature
3,945
Aufsatz im Buch
2,820
Book section
2,820
Working Paper
2,756
Arbeitspapier
2,717
Hochschulschrift
2,379
Collection of articles of several authors
1,654
Sammelwerk
1,654
Thesis
1,463
Lehrbuch
1,164
Aufsatzsammlung
982
Textbook
965
Konferenzschrift
879
Dissertation u.a. Prüfungsschriften
645
Bibliografie enthalten
639
Bibliography included
639
Conference proceedings
432
Case study
423
Fallstudie
423
Ratgeber
277
Guidebook
253
Handbook
190
Handbuch
190
Wörterbuch
169
Amtsdruckschrift
155
Government document
155
Glossar enthalten
152
Glossary included
152
Conference paper
142
Konferenzbeitrag
142
Collection of articles written by one author
138
Sammlung
138
Festschrift
135
Reprint
119
Einführung
95
Fallstudiensammlung
90
Bibliografie
83
more ...
less ...
Language
All
English
29,100
German
11,019
Undetermined
4,772
French
301
Russian
234
Polish
123
Italian
105
Spanish
43
Swedish
37
Dutch
34
Bulgarian
31
Hungarian
31
Ukrainian
25
Finnish
20
Danish
19
Portuguese
19
Slovak
19
Romanian
17
Croatian
16
Czech
14
Turkish
8
Norwegian
5
Serbian
5
Arabic
3
Slovenian
2
Albanian
2
Chinese
2
Afrikaans
1
Latvian
1
Lithuanian
1
Macedonian
1
Multiple languages
1
Nepali
1
more ...
less ...
Author
All
Meffert, Heribert
237
Kotler, Philip
211
Bruhn, Manfred
188
Pepels, Werner
134
Kaiser, Harry M.
64
Belz, Christian
61
Bauer, Hans H.
60
Lambertini, Luca
60
Wiedmann, Klaus-Peter
57
Homburg, Christian
55
Dichtl, Erwin
54
Eisend, Martin
53
Kirchgeorg, Manfred
50
Fritz, Wolfgang
49
Sheth, Jagdish N.
49
Peitz, Martin
48
Zerres, Michael P.
47
Armstrong, Gary
46
Tomczak, Torsten
45
Baker, Michael John
44
Gierl, Heribert
44
Esch, Franz-Rudolf
43
Koschnick, Wolfgang J.
41
Pelsmacker, Patrick de
41
Reinecke, Sven
41
Taylor, Charles Raymond
41
Diller, Hermann
39
Huber, Frank
39
Jin, Ginger Zhe
39
Unger, Fritz
39
Kreutzer, Ralf T.
38
Raffée, Hans
38
Backhaus, Klaus
37
Kuß, Alfred
37
McDonald, Malcolm
37
Weis, Hans Christian
36
Anderson, Simon P.
35
Kerin, Roger A.
35
Kleinaltenkamp, Michael
35
Ahlert, Dieter
34
more ...
less ...
Institution
All
National Bureau of Economic Research
230
Springer Fachmedien Wiesbaden
167
American Marketing Association
97
OECD
90
European Society for Opinion and Marketing Research
29
Fördergesellschaft Marketing an der Universität Augsburg
24
Edward Elgar Publishing
23
IGI Global
22
Zentralausschuss der Werbewirtschaft
21
Verlag Dr. Kovač
19
W. Kohlhammer GmbH
17
Haufe-Lexware GmbH & Co. KG
15
Uni-Taschenbücher GmbH
15
De Gruyter Oldenbourg
14
Europäische Kommission
14
Books on Demand GmbH <Norderstedt>
13
Duncker & Humblot
13
Springer Gabler <Firma>
13
American Management Association
12
Fachhochschule Reutlingen / European School of Business
12
GATE Germany, Konsortium Internationales Hochschulmarketing
12
Organisation for Economic Co-operation and Development
12
Axel-Springer-Verlag
11
Springer International Publishing
11
Springer-Verlag GmbH
11
Verlag Franz Vahlen
11
Absatzwirtschaftliche Gesellschaft
10
Academy of Marketing Science
10
NetLibrary, Inc
10
Nomos Verlagsgesellschaft
10
Chartered Institute of Marketing
9
Deutsche Marketing-Vereinigung
9
Forschungsinstitut für Absatz und Handel <Sankt Gallen>
9
Gesellschaft für Konsum-, Markt- und Absatzforschung
9
Peter Lang GmbH
9
UVK Verlagsgesellschaft mbH
9
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
9
Erasmus Research Institute of Management
8
Harvard Graduate School of Business Administration
8
IP Deutschland GmbH <Köln>
8
more ...
less ...
Published in...
All
SpringerLink / Bücher
461
Journal of business research : JBR
341
Journal of advertising research
262
NBER working paper series
229
International journal of advertising : the review of marketing communications
216
Working paper / National Bureau of Economic Research, Inc.
209
NBER Working Paper
200
Journal of advertising
192
Europäische Hochschulschriften / 5
191
International journal of advertising : the quarterly review of marketing communications
183
Journal of marketing
180
Journal of advertising : official publication of the American Academy of Advertising
172
Management science : journal of the Institute for Operations Research and the Management Sciences
171
Journal of marketing communications
158
European journal of marketing : EJM
154
European journal of operational research : EJOR
149
International journal of production economics
138
International journal of industrial organization
131
Springer eBook Collection
131
Industrial marketing management : the international journal for industrial and high-tech firms
129
International journal of production research
128
Discussion paper / Centre for Economic Policy Research
124
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
124
Journal of marketing research : JMR
122
Jahrbuch der Absatz- und Verbrauchsforschung
121
Journal of retailing and consumer services
121
Economics letters
116
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
110
American journal of agricultural economics
106
Journal of historical research in marketing
105
Springer eBook Collection / Business and Economics
101
CESifo working papers
92
Journal of the Academy of Marketing Science
91
Marketing : ZFP ; journal of research and management
90
Gabler Edition Wissenschaft
88
Journal of promotion management : JPM
86
Psychology & marketing
86
Journal of marketing management : MM
84
Journal of macromarketing : examining the interactions among markets, marketing, and society
81
Applied economics
80
more ...
less ...
Source
All
ECONIS (ZBW)
39,711
USB Cologne (EcoSocSci)
5,819
EconStor
75
USB Cologne (business full texts)
30
ArchiDok
16
BASE
13
RePEc
8
OLC EcoSci
7
more ...
less ...
Showing
21
-
30
of
45,679
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
21
Was big beautiful? : the rise of national breweries in America's pre-prohibition brewing industry
Stack, Martin
- In:
Journal of macromarketing : examining the interactions …
30
(
2010
)
1
,
pp. 50-60
Persistent link: https://www.econbiz.de/10003955672
Saved in:
22
The risk reduction role of advertising in relation to price rigidity
Chen, Guan-ru
- In:
European journal of marketing : EJM
44
(
2010
)
11/12
,
pp. 1839-1855
Persistent link: https://www.econbiz.de/10008773200
Saved in:
23
Quality of hotel service and consumer protections : a european contract law approach
Bech Serrat, Joseph Maria
- In:
Tourism management : research, policies, practice
32
(
2011
)
2
,
pp. 277-287
Persistent link: https://www.econbiz.de/10008797574
Saved in:
24
Advertising, consumer information, and product quality
Kotowitz, Y.
;
Mathewson, F.
-
1977
Persistent link: https://www.econbiz.de/10003607409
Saved in:
25
Mutual fund advertising : should investors take notice?
Jones, Michael A.
;
Lesseig, Vance P.
;
Smythe, Thomas I.
; …
- In:
Journal of financial services marketing : JFSM
12
(
2007/08
)
3
,
pp. 242-254
Persistent link: https://www.econbiz.de/10003698348
Saved in:
26
Customer directed advertising and product quality
Esteban, Lola
;
Hernández-García, José M.
; …
- In:
Journal of economics & management strategy : JEMS
15
(
2006
)
4
,
pp. 943-968
Persistent link: https://www.econbiz.de/10003391706
Saved in:
27
Advertising and competitive access pricing to internet services or pay-TV
Gabszewicz, Jean Jaskold
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003386801
Saved in:
28
Advertising and the rise of free daily newspapers
Gabszewicz, Jean Jaskold
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003386808
Saved in:
29
The cost of ignorance : reputational mark-up in the markte for Tuscan red wines
Persson, Karl Gunnar
(
contributor
);
Sharp, Paul
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003497841
Saved in:
30
Advertising and competitive access pricing to internet services or pay-TV
Gabszewicz, Jean Jaskold
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003393347
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->