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Commentaries and reply to "unintended nutrition consequences : firm responses to the nutrition labeling and education act" by Christine Moorman, Rosellina Ferraro, and Joel Huber
Bradley, Dondeena; Pappalardo, Janis; Ratchford, Brian … - In: Marketing science : the marketing journal of the … 31 (2012) 5, pp. 738-755
Persistent link: https://www.econbiz.de/10009665104
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Why we do what we do : a model of activity consumption
Luo, Lan; Ratchford, Brian Thomas; Yang, Botao - In: Journal of marketing research : JMR 50 (2013) 1, pp. 24-43
Persistent link: https://www.econbiz.de/10009715264
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Pure components versus pure bundling in a marketing channel
Girju, Marina; Prasad, Ashutosh; Ratchford, Brian Thomas - In: Journal of retailing 89 (2013) 4, pp. 423-437
Persistent link: https://www.econbiz.de/10010226427
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Offline and online search in used duarable markets
Singh, Sonika; Ratchford, Brian Thomas; Prasad, Ashutosh - In: Journal of retailing 90 (2014) 3, pp. 301-320
Persistent link: https://www.econbiz.de/10010408227
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Internationalization and performance of retail firms : a Bayesian dynamic model
Assaf, A. Georges; Josiassen, Alexander; Ratchford, … - In: Journal of retailing 88 (2012) 2, pp. 191-205
Persistent link: https://www.econbiz.de/10009562827
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Commentaries and rejoinder to "Does quality win? : network effects versus quality in high-tech markets"
Ratchford, Brian Thomas (contributor);  … - In: Journal of marketing research : JMR 46 (2009) 2, pp. 150-162
Persistent link: https://www.econbiz.de/10003827911
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A descriptive analysis of publications in marketing science over its history
Murthi, B. P. S.; Rao, Ram C.; Ratchford, Brian Thomas - In: Marketing science : the marketing journal of the … 34 (2015) 6, pp. 779-786
Persistent link: https://www.econbiz.de/10011409984
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Consumer information search revisited : theory and empirical analysis
Moorthy, Shyamala - In: Journal of consumer research : JCR ; an … 23 (1997) 4, pp. 263-277
Persistent link: https://www.econbiz.de/10001217895
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Estimating the efficiency of consumer choices of new automobiles
Gupta, Pola - In: Journal of economic psychology : research in economic … 13 (1992) 3, pp. 375-397
Persistent link: https://www.econbiz.de/10001132246
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Subjective product knowledge as a moderator of the relationship between attitudes and purchase intentions for a durable product
Berger, Ida E. - In: Journal of economic psychology : research in economic … 15 (1994) 2, pp. 301-314
Persistent link: https://www.econbiz.de/10001165905