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Internet versus television advertising : a brand-building comparison
Draganska, Michaela; Hartmann, Wesley R.; Stanglein, Gena - In: Journal of marketing research : JMR 51 (2014) 5, pp. 578-590
Persistent link: https://www.econbiz.de/10010489705
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The role of the marketing mix in television media and the concept of "consumer audience"
Petkovska Mirčevska, Tatjana; Filkov, German - In: Economic development : journal of the Institute of … 16 (2014) 1/2, pp. 11-29
Persistent link: https://www.econbiz.de/10010395707
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Television advertising and online shopping
Liaukonyte, Jura; Teixeira, Thales; Wilbur, Kenneth C. - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 311-330
Persistent link: https://www.econbiz.de/10011291352
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An assessment of video viewership preference of Indian viewers
Jain, Rashmi - In: International journal of Indian culture and business … 24 (2021) 4, pp. 465-480
Persistent link: https://www.econbiz.de/10012799073
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And now a word from our sponsor : do consumers perceive advertising on traditional television and online streaming video differently?
Logan, Kelty - In: Journal of marketing communications 19 (2013) 4, pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
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The promises of iDTV : between push marketing and consumer needs
Van den Broeck, Wendy; Bauwens, Joke; Pierson, Jo - In: Telematics and informatics : an interdisciplinary … 28 (2011) 4, pp. 230-238
Persistent link: https://www.econbiz.de/10009160291
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Special issue: Television in a digital era : usage and policy issues
Pierson, Jo (contributor) - 2011
Persistent link: https://www.econbiz.de/10009160303
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Kommunikationsordnung 2010 : Märkte und Regulierung im interaktiven Zeitalter
Hamm, Ingrid (ed.); Hart, Thomas (contributor);  … - 2001
Persistent link: https://www.econbiz.de/10001585968