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Vom Ideenwettbewerb zum externen Vorschlagswesen - internetbasierte Integration von Kunden in den Innovationsprozess bei adidas
Walcher, Dominik - In: Kundenintegration und Kundenbindung : wie Unternehmen …, (pp. 19-30). 2009
Persistent link: https://www.econbiz.de/10003835256
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Customization Index: evaluating the flexibility of operations in a mass customization environment
Welborn, Cliff - In: The ICFAI University journal of operations management : IJOM 8 (2009) 2, pp. 6-13
Persistent link: https://www.econbiz.de/10003887209
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Handling variability in mass customization of software family product
Ma, Jianhong; Tan, Runhua - In: Knowledge enterprise: intelligent strategies in product …, (pp. 996-1001). 2006
Persistent link: https://www.econbiz.de/10003408535
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Mass customization in telecom business : from strategy to implementation
Paulsen, Pascal - 2005
Persistent link: https://www.econbiz.de/10003427185
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Integrated vehicle configuration system : connecting the domains of mass customization
Helo, P. T.; Xu, Q. L.; Kyllönen, S. J.; Jiao, R. J. - In: Computers in industry : an international journal 61 (2010) 1, pp. 44-52
Persistent link: https://www.econbiz.de/10003920485
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Mass customization and system development : case findings from the packaging industry
Kotri, Andrus; McKenzie, Brent - In: Baltic journal of management 5 (2010) 1, pp. 100-117
Persistent link: https://www.econbiz.de/10003940107
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Computer-mediated customization tendency (CMCT) and the adaptive e-service experience
Mathwick, Charla; Wagner, Janet; Unni, Ramaprasad - In: Journal of retailing 86 (2010) 1, pp. 11-21
Persistent link: https://www.econbiz.de/10003969341
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Do you want to keep your customers forever?
Pine, B. Joseph; Peppers, Don; Rogers, Martha - 2009
Persistent link: https://www.econbiz.de/10008860039
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Reflections on strategic insights for winning in the complex emerging market of India
Bhattacharyya, Som Sekhar - In: International journal of business excellence 4 (2011) 1, pp. 15-43
Persistent link: https://www.econbiz.de/10008905646
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IT enabled mass customisation as a tool for bond building : an Indian case study
Mishra, Sita; Routray, Susmi - In: International journal of business information systems : … 7 (2011) 2, pp. 136-148
Persistent link: https://www.econbiz.de/10008907843