The paper addresses the issue of the use of the Internet for the management of luxury brands. We investigate luxury … managers’ attitudes towards the use of the Internet to promote their brands and also assess consumers’ opinions and behaviour … both managers and customers and that the interactive potential of the Internet is not exploited. Furthermore, there is …

of site properties for Internet sales performance. More specifically, we consider the relationship of characteristics … Internet. Advanced econometric modeling of cross‐section data on business‐to‐business firms demonstrates that interactive … target audience may influence sales performance. Important implications for optimization of business‐to‐business Internet …

This study develops a model for selecting Internet advertising networks. The proposed model adopts the “analytic … optimum Internet advertising network for advertisers. Additionally, a famous Taiwanese food company is used herein as an … example of how an Internet advertising network can be selected using this model. The proposed model helps advertisers to …

Internet‐based companies need to remain competitive. One way of improving competitive advantage is to attract more … loyalty within an Internet, or e‐commerce, context. This study provides evidence of how to improve planning for customer … confounding element on loyalty and was included in the study for control. An exploratory study of Internet retailers, e …

degree of competition. Into this scenario arrived the Internet – another radical technological innovation with the potential … to change the structure and nature of banking. Many banks have adopted the Internet as a delivery channel (indeed, some … banks have set up as Internet‐only delivery). This paper reports a Delphi study of the Internet momentum in banking …

assesses the implications that an Internet presence can bring to organisations’ global marketing strategies and evaluates the … difficulties the Internet can pose to the global marketing strategies of firms, a topic often overlooked in published material …. Providing real life examples of online corporate activism this article illustrates how the Internet facilitates an individual …

Any research conducted in the Internet arena will require appropriate and accurate data with which to conduct analysis …. This article critically reviews the two currently available Internet data types (site‐centric and user‐centric) for …

Information is power. Cliché, but true. The Internet has simultaneously empowered individuals. Prospects can click …