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Technology and financial services : marketing in times of U-commerce
Morrison, Stacey; Pitt, Leyland F.; Kietzmann, Jan - In: Journal of financial services marketing : JFSM 20 (2015) 4, pp. 273-281
Persistent link: https://www.econbiz.de/10011480866
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Value-for-money and local government services pricing : the marketing perspective
Robson, Matthew; Pitt, Leyland F.; Nel, Deon - In: The journal of contemporary issues in business and … 5 (1999) 2, pp. 41-45
Persistent link: https://www.econbiz.de/10003181501
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Brands, brand managers, and the management of brands : where to next?
Berthon, Pierre R.; Hulbert, James M.; Pitt, Leyland F. - 1997
Persistent link: https://www.econbiz.de/10000978951
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Pharmaceutical promotion tools : their relative importance
Pitt, Leyland F. - In: European journal of marketing : EJM 22 (1988) 5, pp. 7-14
Persistent link: https://www.econbiz.de/10001049948
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Pricing strategy and the Net
Pitt, Leyland F. (contributor) - In: Business horizons 44 (2001) 2, pp. 45-54
Persistent link: https://www.econbiz.de/10001568504
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Consumer subversion and its relationship to anti-consumption, deviant and dysfunctional behaviors, and consumer revenge
Wilson, Matthew; Robson, Karen; Pitt, Leyland F. - In: Psychology & marketing 39 (2022) 3, pp. 598-611
Persistent link: https://www.econbiz.de/10012817141
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Re-institutionalizing marketing
Key, Thomas Martin; Clark, Terry; Ferrell, Odies C.; … - In: AMS review : official publication of the Academy of … 11 (2021) 3/4, pp. 446-453
Persistent link: https://www.econbiz.de/10012819694
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Transcendent service management
Watson, Richard T.; Pitt, Leyland F. - In: Journal of service management 33 (2022) 1, pp. 1-8
Persistent link: https://www.econbiz.de/10012797601
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"Unprecedented," "extraordinary," and "we're all in this together" : does advertising really need to be so tedious in challenging times?
Demsar, Vlad; Sands, Sean; Campbell, Colin L.; Pitt, … - In: Business horizons 64 (2021) 4, pp. 415-424
Persistent link: https://www.econbiz.de/10012590326
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Luxury wine brands as gifts : ontological and aesthetic perspectives
Reyneke, Mignon; Berthon, Pierre R.; Pitt, Leyland F.; … - In: International journal of wine business research : IJWBR 23 (2011) 3, pp. 258-270
Persistent link: https://www.econbiz.de/10009315739