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61
CGIP : managing consumer generated intellectual property
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Kietzmann, Jan
; …
- In:
California management review
57
(
2014/15
)
4
,
pp. 43-62
Persistent link: https://www.econbiz.de/10011373939
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62
Knowledge effects on the exploratory acquisition of wine
Vigar-Ellis, Debbie
;
Pitt, Leyland F.
;
Caruana, Albert
- In:
International journal of wine business research : IJWBR
27
(
2015
)
2
,
pp. 84-102
Persistent link: https://www.econbiz.de/10011381347
Saved in:
63
Is it all a game? : understanding the principles of gamification
Robson, Karen
;
Plangger, Kirk
;
Kietzmann, Jan H.
; …
- In:
Business horizons
58
(
2015
)
4
,
pp. 411-420
Persistent link: https://www.econbiz.de/10011300887
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64
"Yes, and ..." : what improv theater can teach service firms
Robson, Karen
;
Pitt, Leyland F.
;
Berthon, Pierre R.
- In:
Business horizons
58
(
2015
)
4
,
pp. 357-362
Persistent link: https://www.econbiz.de/10011300903
Saved in:
65
"Deal of the day" : an analysis of subscriber purchase behavior
Boon, Edward
;
Pitt, Leyland F.
;
Ofek, Nir
- In:
Tourism and hospitality research : the surrey quarterly …
15
(
2015
)
2
,
pp. 105-114
Persistent link: https://www.econbiz.de/10011305981
Saved in:
66
Reading between the vines : analyzing the readability of consumer brand wine web site
Mills, Adam J.
;
Pitt, Leyland F.
;
Sattari, Setayesh
- In:
International journal of wine business research : IJWBR
24
(
2012
)
3
,
pp. 169-182
Persistent link: https://www.econbiz.de/10009621102
Saved in:
67
How readable are mission statements? : an expoloratory study
Sattari, Setayesh
;
Pitt, Leyland F.
;
Caruana, Albert
- In:
Corporate communications : an international journal
16
(
2011
)
4
,
pp. 282-292
Persistent link: https://www.econbiz.de/10009406756
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68
Creative consumers : awareness, attitude and action
Berthon, Pierre R.
;
Campbell, Colin
;
Pitt, Leyland F.
; …
- In:
The journal of consumer marketing
28
(
2011
)
7
,
pp. 500-507
Persistent link: https://www.econbiz.de/10009407503
Saved in:
69
Brands and burlesque : toward a theory of spoof advertising
Berthon, Pierre R.
;
Pitt, Leyland F.
- In:
AMS review : official publication of the Academy of …
2
(
2012
)
2/4
,
pp. 88-98
Persistent link: https://www.econbiz.de/10009717337
Saved in:
70
Oranizational commitment and users' perception of ease of use : a study among bank managers
Vella, Joseph
;
Caruana, Albert
;
Pitt, Leyland F.
- In:
The journal of management development
32
(
2013
)
4
,
pp. 351-362
Persistent link: https://www.econbiz.de/10009756945
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