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The marketing plan handbook
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99
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99
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94
Tomczak, Torsten
91
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90
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86
Sheth, Jagdish N.
83
Hitt, Michael A.
82
Bauer, Hans H.
80
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77
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73
Esch, Franz-Rudolf
70
Reinecke, Sven
70
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68
Vrontis, Demetris
68
McDonald, Malcolm
67
Burmann, Christoph
66
Kreutzer, Ralf T.
66
Simon, Hermann
64
Hinterhuber, Hans H.
63
Kleinaltenkamp, Michael
62
Wilson, William W.
62
Good, Darrel L.
61
Huber, Frank
61
Ahlert, Dieter
60
Müller-Stewens, Günter
60
Zentes, Joachim
60
Kraus, Sascha
59
Verbeke, Alain
58
Diller, Hermann
57
Piercy, Nigel
57
Keller, Kevin Lane
55
Kumar, V.
54
Kühn, Richard
54
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54
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Springer Fachmedien Wiesbaden
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Department of Agribusiness and Applied Economics, North Dakota State University
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International Association of Agricultural Economists - IAAE
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Fördergesellschaft Marketing an der Universität Augsburg
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30
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European Journal of Marketing
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Springer eBook Collection
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Industrial marketing management : the international journal for industrial and high-tech firms
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Europäische Hochschulschriften / 5
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Gabler Edition Wissenschaft
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Strategic management journal
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Marketing Intelligence & Planning
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Journal of strategic marketing
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Springer eBook Collection / Business and Economics
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Journal of Food Distribution Research
208
Harvard business review : HBR
196
European journal of marketing : EJM
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Technological forecasting & social change : an international journal
193
Long range planning : LRP ; international journal of strategic management
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Harvard-Business-Manager : das Wissen der Besten
183
Journal of marketing management : MM
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Lehrbuch
176
Journal of the Academy of Marketing Science
171
Management science : journal of the Institute for Operations Research and the Management Sciences
165
Journal of business strategy
155
The journal of business & industrial marketing
155
Business horizons
154
Journal of marketing
149
Journal of business ethics : JOBE
146
Research
142
Management decision : MD
139
Management Science
135
Premier reference source
135
Business strategy and the environment
133
Journal of Agricultural and Applied Economics
130
Marketing intelligence & planning
129
Journal of strategy and management
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Strategy & leadership : a publication of Strategic Leadership Forum
120
Journal of Consumer Marketing
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Journal of marketing communications
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
106
International journal of production economics
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Technology analysis & strategic management
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ECONIS (ZBW)
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EconStor
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Showing
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10
of
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date (oldest first)
1
Illuminating the e-commerce
marketing
mix : framework development,
marketing
tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
2
Business process automation in Greek telecommunications companies and
marketing
strategies
Katsonis, Nikolaos
;
Sfakianakis, Michael
- In:
International journal of electronic customer …
10
(
2016
)
1
,
pp. 2-13
Persistent link: https://www.econbiz.de/10011687957
Saved in:
3
Macrantha Sealant : a positioning strategy
Purandare, Shraddha
- In:
Asian journal of management cases
21
(
2024
)
1
,
pp. 39-47
Persistent link: https://www.econbiz.de/10014634011
Saved in:
4
Technological and market innovation : strategies for product and company development
Nyström, Harry
-
1990
Persistent link: https://www.econbiz.de/10000826808
Saved in:
5
Die
Marketing
-Profis : Jagd der Konzerne nach Märkten und Kunden
Hartig, Hans-Jürgen
;
Heinker, Helge-Heinz
-
1990
-
1. Aufl.
Persistent link: https://www.econbiz.de/10000801168
Saved in:
6
The managers guide to competitive
marketing
strategies
Paley, Norton
-
1989
Persistent link: https://www.econbiz.de/10000764566
Saved in:
7
Journal of strategic
marketing
1993-: Abingdon : Taylor & Francis
;
anfangs: London : …
-
1.1993 -
Persistent link: https://www.econbiz.de/10000547766
Saved in:
8
Strategic
marketing
for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1996
-
5th ed
Persistent link: https://www.econbiz.de/10000549498
Saved in:
9
Marketing
strategy and management
Baker, Michael J.
;
Baker, Michael John
-
1985
Persistent link: https://www.econbiz.de/10000559830
Saved in:
10
Bankmarketing im Firmenkundengeschäft : von der Strategie zum Kunden
Schmoll, Anton
(
ed.
)
-
1997
Persistent link: https://www.econbiz.de/10000622925
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