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Advertising : a problem in industrial dynamics
Forrester, Jay W. - In: Managerial applications of system dynamics, (pp. 191-204). 1978
Persistent link: https://www.econbiz.de/10002160008
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How many dollars for advertising
Frey, Albert Wesley - 1955
Persistent link: https://www.econbiz.de/10002162171
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Concluding comments on the Schwerin analyses of advertising effectiveness
Fothergill, J. E.; Ehrenberg, A. S. C. - In: Journal of marketing research : JMR 2 (1965) 4, pp. 413-414
Persistent link: https://www.econbiz.de/10002166626
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On the Schwerin analyses of advertising effectiveness
Fothergill, J. E.; Ehrenberg, A. S. C. - In: Journal of marketing research : JMR 2 (1965) 3, pp. 298-306
Persistent link: https://www.econbiz.de/10002166628
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Advertising and oligopolistic equilibrium
Friedman, James W. - In: The Bell journal of economics 14 (1983) 2, pp. 464-473
Persistent link: https://www.econbiz.de/10002167024
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A variable budgeting system for consumer advertising
Friedman, Lawrence - In: Sloan management review 12 (1971) 2, pp. 77-87
Persistent link: https://www.econbiz.de/10002168237
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Customer services and promotions in supermarkets
Downie, Walter David - 1967
Persistent link: https://www.econbiz.de/10002082516
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Advertising principles and problems
Dirksen, Charles J.; Kroeger, Arthur - 1973 - 4. ed
Persistent link: https://www.econbiz.de/10002084898
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Planning and estimation in advertising
Doyle, Peter; Fenwick, Ian - In: Journal of marketing research : JMR 12 (1975) 1, pp. 1-6
Persistent link: https://www.econbiz.de/10002086620
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Timing of real estate advertizing
Draper, Jean E.; Hansen, Richard W.; Scott, Richard A. - In: Journal of advertising research 10 (1970) 6, pp. 21-24
Persistent link: https://www.econbiz.de/10002090270