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Advertising theory and practice
Sandage, C. H.; Fryburger, Vernon; Rotzoll, Kim B. - 1979 - 10. ed.
Persistent link: https://www.econbiz.de/10000051864
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Issues in the economics of advertising
Simon, Julian Lincoln - 1970
Persistent link: https://www.econbiz.de/10000053281
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How much to spend for advertising
MacNiven, Malcolm A. (ed.) - 1969
Persistent link: https://www.econbiz.de/10000053329
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Advertising management
Aaker, David A. (ed.); Myers, John G. (contributor) - 1975
Persistent link: https://www.econbiz.de/10000055005
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Information, persuasion and advertising policies
Muller, Eitan - 1977
Persistent link: https://www.econbiz.de/10000055068
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The measurement of cumulative advertising effects
Palda, Kristian S. - 1964
Persistent link: https://www.econbiz.de/10000055703
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Advertising management
Boyd, Harper W. (ed.); Newman, Joseph W. (contributor) - 1965
Persistent link: https://www.econbiz.de/10000056133
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Werbepolitik multinationaler Unternehmungen
Steffens, Silvia - 1982
Persistent link: https://www.econbiz.de/10000072174
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Werbeerfolgskontrolle auf der Grundlage von Imageanalysen
Pierdzioch, Bernd - 1983
Persistent link: https://www.econbiz.de/10000075693