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Das Konstrukt der Beziehungsqualität im Zeitalter des Internets - ein Vergleich von Internethandel und stationärem Einzelhandel

Bornemann, Daniel; Hennig-Thurau, Thorsten; Hansen, Ursula - In: Konsumentenvertrauen : Konzepte und Anwendungen für …, (pp. 327-340). 2006

Persistent link: https://www.econbiz.de/10003330083

"Word-of-mouse" : why consumers listen to each other on the internet

Hennig-Thurau, Thorsten - In: Yearbook of marketing and consumer research 3 (2005), pp. 37-58

Persistent link: https://www.econbiz.de/10003256517

Identifying hidden structures in marketing's structural models through Universal Structure Modeling : an explorative Bayesian neural network complement to LISREL and PLS

Buckler, Frank; Hennig-Thurau, Thorsten - In: Marketing : journal of research and management 4 (2008) 2, pp. 47-66

Persistent link: https://www.econbiz.de/10003779042

Social interactions in the metaverse : framework, initial evidence, and research roadmap

Hennig-Thurau, Thorsten; Aliman, Dorothea N.; Herting, … - In: Journal of the Academy of Marketing Science 51 (2023) 4, pp. 889-913

Persistent link: https://www.econbiz.de/10014326665

A replication and extension of Hennig-Thurau's concept of COSE

Kuppelwieser, Volker G.; Chiummo, Gabriel R.; Grefrath, … - In: Journal of customer behaviour 11 (2012) 3, pp. 241-259

Persistent link: https://www.econbiz.de/10009684802

The relationship between reviewer judgments and motion picture success: re-analysis and extension

Hennig-Thurau, Thorsten; Marchand, André - In: Journal of cultural economics 36 (2012) 3, pp. 249-283

Persistent link: https://www.econbiz.de/10009618126

Social media resources and capabilities as strategic determinants of social media performance

Marchand, André; Hennig-Thurau, Thorsten; Flemming, Jan - In: International journal of research in marketing : IJRM ; … 38 (2021) 3, pp. 549-571

Persistent link: https://www.econbiz.de/10012939484

Entertainment Science : Data Analytics and Practical Theory for Movies, Games, Books, and Music

Hennig-Thurau, Thorsten; Houston, Mark B. - 2019

The entertainment industry has long been dominated by legendary screenwriter William Goldman’s “Nobody-Knows-Anything” mantra, which argues that success is the result of managerial intuition and instinct. This book builds the case that combining such intuition with data analytics and...

Persistent link: https://www.econbiz.de/10012395924

The economics of filmed entertainment in the digital era

Hennig-Thurau, Thorsten; Ravid, Simon Abraham; … - In: Journal of cultural economics 45 (2021) 2, pp. 157-170

Persistent link: https://www.econbiz.de/10012545639

Autonomous products and their consumers : what we love and fear when using autonomous vehicles

Schulze, Benjamin - 2020 - 1. Auflage

Persistent link: https://www.econbiz.de/10012209171