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Zur Effizienz der Schauffensterwerbung
Schmalen, Helmut - In: Jahrbuch der Absatz- und Verbrauchsforschung 29 (1983) 1, pp. 67-80
Persistent link: https://www.econbiz.de/10002783434
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Effects of competing messages: A laboratory simulation
Wells, Willliam D.; Chinsky, Jack M. - In: Journal of marketing research : JMR 2 (1965) 2, pp. 141-145
Persistent link: https://www.econbiz.de/10002982074
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Advertising strategy : a communication theory approach
Percy, Larry; Rossiter, John R. - 1980
Persistent link: https://www.econbiz.de/10000054501
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Die neuen Medien als Werbeträger, Herausforderung und Chancen : eine wissenschaftliche Untersuchung für die Praxis
Schäuble, Ingegerd; Goercken, Bernd; Thode, Hartwig - 1982
Persistent link: https://www.econbiz.de/10000056073
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So wirbt Siemens : Kommunikation in der Praxis ; Werbung und Design
Rost, Dankwart (ed.); Tacke, Gerd (honouree);  … - 1971
Persistent link: https://www.econbiz.de/10000572182
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The selection of advertising media
Hobson, John Waller - 1968 - 5. ed
Persistent link: https://www.econbiz.de/10000572541
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The time and the place for readership panels
Ehrenberg, A. S. C. - In: Journal of advertising research 8 (1968) 2, pp. 19-22
Persistent link: https://www.econbiz.de/10002116862
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How information is used to adopt an innovation
Engel, James F.; Blackwell, Roger D.; Kegerreis, Robert J. - In: Journal of advertising research 9 (1969) 4, pp. 3-8
Persistent link: https://www.econbiz.de/10002119670