Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
[Besprechung von:] Ferguson, J...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Marketing
26
Theory
24
Theorie
23
Marktforschung
16
Consumer behaviour
13
Konsumentenverhalten
13
Market research
13
Advertising effects
10
Werbewirkung
10
Marketing management
8
Marketingmanagement
8
Absatz
7
Advertising
7
Arzneimittel
7
Marketing theory
7
Marketingtheorie
7
Netherlands
7
Niederlande
7
Pharmaceuticals
7
Werbung
7
Beziehungsmarketing
6
Firm performance
6
Pharmaceutical industry
6
Pharmaindustrie
6
Relationship marketing
6
Sales promotion
6
Unternehmenserfolg
6
Verkaufsförderung
6
Preismanagement
5
Pricing strategy
5
USA
5
United States
5
Absatztheorie
4
Brand management
4
Economic model
4
Einzelhandel
4
Innovation
4
Innovation diffusion
4
Innovationsdiffusion
4
Internet marketing
4
more ...
less ...
Online availability
All
Undetermined
10
Free
1
Type of publication
All
Article
73
Book / Working Paper
32
Type of publication (narrower categories)
All
Article in journal
57
Aufsatz in Zeitschrift
57
Arbeitspapier
16
Working Paper
16
Graue Literatur
14
Non-commercial literature
14
Aufsatz im Buch
7
Book section
7
Collection of articles of several authors
2
Sammelwerk
2
Case study
1
Conference proceedings
1
Fallstudie
1
Konferenzschrift
1
Mehrbändiges Werk
1
Multi-volume publication
1
Reprint
1
more ...
less ...
Language
All
English
93
Undetermined
12
Author
All
Leeflang, Peter
89
Leeflang, P. S. H.
16
Wieringa, Jaap E.
12
Wittink, Dick R.
11
Bijmolt, Tammo H. A.
9
Verhoef, Peter C.
8
Koerts, J.
7
Doorn, Jenny van
5
Gensler, Sonja
4
Natter, Martin
4
Dekimpe, Marnik G.
3
Foekens, Eijte W.
3
Heerde, Harald J. van
3
Nijkamp, Willem G.
3
Osinga, Ernst C.
3
Alsem, Karel Jan
2
Andrews, Rick L.
2
Baker, William
2
Currim, Imran S.
2
Deleersnyder, Barbara
2
Hausberg, J. Piet
2
Heerde, H. J. van
2
Hoekstra, Janita Cornelia
2
Huizingh, Eelko
2
Mijatović, Grigorij M.
2
Naert, P. A.
2
Naert, Philippe A.
2
Pauwels, Koen
2
Pauwels, Koen H.
2
Plat, Francis W.
2
Raaij, Willem Fred van
2
Ruiz Conde, Enar
2
Ruiz-Conde, Enar
2
Skiera, Bernd
2
Steenkamp, Jan-Benedict E. M.
2
Teerling, Marije L.
2
Vries, Lisette de
2
Wansbeek, Tom
2
Wedel, Michel
2
Zhang, Sha
2
more ...
less ...
Institution
All
Erasmus Universiteit Rotterdam / Faculteit Bedrijfskunde
1
Rijksuniversiteit Groningen
1
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
8
European journal of marketing : EJM
5
Research report / Graduate School Research Institute Systems, Organisations and Management
5
Applied economics
3
International series in quantitative marketing
3
Journal of marketing
3
Schmalenbach business review : sbr
3
De economist : Netherlands economic review ; quarterly review of the Royal Netherlands Economic Association
2
European management journal
2
International journal of forecasting
2
Journal of marketing research : JMR
2
MSI reports : working paper series
2
Marketing : journal of research and management
2
Memorandum from Institute of Economic Research, Faculty of Economics, University of Groningen
2
Research Memorandum, Institute of Economic Research, Faculty of Economics, University of Groningen
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Working Paper
2
ERIM report series research in management
1
Economisch statistische berichten : ESB
1
Erasmus University, Econometric Institute, Report
1
Esomar congress
1
European journal of marketing
1
European journal of operational research : EJOR
1
Fundamentals of marketing research ; Vol. 4
1
Fundamentals of marketing research ; Vol. 6
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of marketing decision models
1
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
1
Interfaculty for Graduate Studies in Management, Report, R 70/7
1
International business review : the official journal of the European International Business Academy
1
International journal of business and emerging markets : IJBEM
1
International journal of electronic commerce : IJEC
1
International journal of innovation management
1
International series in quantitative marketing : ISQM
1
Italian journal of marketing : ITJM
1
Journal für Betriebswirtschaft : management review quarterly
1
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
more ...
less ...
Source
All
ECONIS (ZBW)
105
Showing
61
-
70
of
105
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
61
Opinion leaders' role in innovation diffusion : a simulation study
Eck, Peter S. van
;
Jager, Wander
;
Leeflang, Peter
- In:
The journal of product innovation management : an …
28
(
2011
)
2
,
pp. 187-203
Persistent link: https://www.econbiz.de/10008933447
Saved in:
62
Estimating the SCAN*PRO model of store sales : HB, FM or just OLS?
Andrews, Rick L.
;
Currim, Imran S.
;
Leeflang, Peter
; …
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
1
,
pp. 22-33
Persistent link: https://www.econbiz.de/10003662471
Saved in:
63
Modeling competitive reaction effects
Leeflang, Peter
- In:
Schmalenbach business review : sbr
60
(
2008
)
4
,
pp. 322-358
Persistent link: https://www.econbiz.de/10003762295
Saved in:
64
Co-branding : the state of the art
Helmig, Bernd
;
Huber, Jan-Alexander
;
Leeflang, Peter
- In:
Schmalenbach business review : sbr
60
(
2008
)
4
,
pp. 359-377
Persistent link: https://www.econbiz.de/10003762298
Saved in:
65
[Besprechung von:] Naert, P. A. and P. S. H. Leeflang: Building implementable marketing models. Leiden, Boston 1978
Meulenberg, M. T. G.
- In:
De economist : Netherlands economic review ; quarterly …
127
(
1979
)
2
,
pp. 360-361
Persistent link: https://www.econbiz.de/10002491459
Saved in:
66
Conditions for consistent sum-constrained models
Leeflang, P. S. H.
;
Reuyl, J. C.
-
1979
Persistent link: https://www.econbiz.de/10002236021
Saved in:
67
Mathematical response models in marketing, based on Markovian consumer behaviour models
Leeflang, P. S. H.
;
Koerts, J.
-
1973
Persistent link: https://www.econbiz.de/10002236074
Saved in:
68
Modelling and marketing : two important concepts and the connection between them
Leeflang, P. S. H.
;
Koerts, J.
- In:
European journal of marketing : EJM
7
(
1973/74
)
3
,
pp. 203-217
Persistent link: https://www.econbiz.de/10002236111
Saved in:
69
Plaatsbeppaling van marketing
Leeflang, P. S. H.
;
Koerts, J.
- In:
Economisch statistische berichten : ESB
55
(
1970
)
Persistent link: https://www.econbiz.de/10002236118
Saved in:
70
A procedure to estimate relative powers in binary contracts and an application to Dutch football league results
Leeflang, P. S. H.
;
Praag, B. M. S. van
-
1969
Persistent link: https://www.econbiz.de/10002236160
Saved in:
First
Prev
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
