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Motivation research in advertising and marketing
Smith, George Horsley - 1954
Persistent link: https://www.econbiz.de/10000674520
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Measuring advertising effectiveness
Lucas, Darrell Blaine; Britt, Steuart Henderson - 1963
Persistent link: https://www.econbiz.de/10000674678
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La mesure de l'efficacité publicitaire : les techniques américaines et l'Europe
Austern, Robert - 1956
Persistent link: https://www.econbiz.de/10000674698
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Die Werbung in der Metallindustrie
Hautle, Walter - 1954
Persistent link: https://www.econbiz.de/10000674731
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Advertising media : creative planning in media selection
Brown, Lyndon O.; Lessler, Richard S.; Weilbacher, … - 1957
Persistent link: https://www.econbiz.de/10000674733
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Werbung nutzt dem Verbraucher : Kongreßbericht
1954
Persistent link: https://www.econbiz.de/10000674770
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Advertising at the point of purchase
1957
Persistent link: https://www.econbiz.de/10000674862
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Der Absatz
Gutenberg, Erich - 1955
Persistent link: https://www.econbiz.de/10000563824
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Der Absatz
Gutenberg, Erich - 1959 - 3. Aufl.
Persistent link: https://www.econbiz.de/10000102591
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Madison Avenue, U.S.A.
Mayer, Martin - 1958
Persistent link: https://www.econbiz.de/10000061447