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M-R snake dance
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Marketing
15
Vereinigte Staaten
15
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11
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6
USA
6
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5
Management
4
United States
4
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Theodore Levitt
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Abraham Zaleznik
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Alfred Dupont Chandler
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7
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63
English
26
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Levitt, Theodore
95
Boddewyn, Jean J.
1
Domke, Britta
1
Drucker, Peter
1
Hegele-Raih, Cornelia
1
Kelley, Samuel C.
1
Kinnear, Thomas
1
Kuhn, Lothar
1
Livingston, S. Morris
1
Long, Clarence D.
1
Marshall, Alfred
1
Picard, Jacques
1
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1
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1
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Division of Research, Graduate School of Business Administration, Harvard University
1
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1
U.S. Department of the Interior
1
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Harvard business review : HBR
14
Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
4
Journal of marketing
3
Business Horizons
2
Business horizons
2
Harvard-Business-Manager : das Wissen der Besten
2
Journal of Finance
2
Readings in basic marketing
2
The American economic review
2
The quarterly journal of economics
2
Annals of American Economics
1
Business and government : the problem of power
1
Change management ; Vol. 3
1
Changing marketing strategies in a new economy
1
Corporate strategy and product innovation
1
Dialogue : quarterly journal of opinion and analysis on subjects of current intellectual and cultural interest in the United States
1
ETB / Econ-Praxis
1
Econ-Taschenbuch
1
Effects of globalization on the firm
1
Entscheidungstheorie : Texte und Analysen
1
Ethical theory and business
1
Handbuch Relationship Marketing : Konzeption und erfolgreiche Umsetzung
1
Industrial and Labor Relations Review
1
International marketing ; Vol. 1
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Logistik-Management : internationale Konzepte, Instrumente, Anwendungen ; Zeitschrift der Kommission Logistik im Verband der Hochschullehrer für Betriebswirtschaft e.V
1
Management and Marketing Series
1
Marketing classics : a selection of influential articles
1
Marketing management : a quarterly business management publication of the American Marketing Association
1
Marketing management and administrative action
1
Marketing management and strategy : a reader
1
McGraw-Hill series in marketing and advertising
1
Modern marketing strategy
1
North Dakota economic studies
1
Operations management ; Vol. 1
1
Pan piper
1
Peter Drucker : contributions to business enterprise
1
Plotting marketing strategy : a new orientation
1
Politics in Western European democracies : patterns and problems
1
Risk taking and information handling in consumer behavior
1
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ECONIS (ZBW)
72
USB Cologne (EcoSocSci)
13
OLC EcoSci
6
RePEc
6
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1
The marketing mode : pathways to corporate growth
Levitt, Theodore
-
1969
Persistent link: https://www.econbiz.de/10000570267
Saved in:
2
Innovation in marketing : new perspectives for profit and growth
Levitt, Theodore
-
1962
Persistent link: https://www.econbiz.de/10000052459
Saved in:
3
The globalization of markets
Levitt, Theodore
-
2009
Persistent link: https://www.econbiz.de/10003787006
Saved in:
4
Marketing for business growth
Levitt, Theodore
-
1974
Persistent link: https://www.econbiz.de/10000056854
Saved in:
5
Die Globalisierung der Märkte
Levitt, Theodore
- In:
Strategie
,
(pp. 199-219)
.
2001
Persistent link: https://www.econbiz.de/10003462399
Saved in:
6
Die Globalisierung der Märkte
Levitt, Theodore
- In:
Harvard-Manager : Periodikum zu Theorie u. Praxis d. …
(
1984
)
4
,
pp. 19-27
Persistent link: https://www.econbiz.de/10003617212
Saved in:
7
Growth and profits through planned marketing innovation
Levitt, Theodore
- In:
Journal of marketing
24
(
1960
)
4
,
pp. 1-8
Persistent link: https://www.econbiz.de/10003617214
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8
Innovative Imitation
Levitt, Theodore
- In:
Entscheidungstheorie : Texte und Analysen
,
(pp. 190-203)
.
1977
Persistent link: https://www.econbiz.de/10003617221
Saved in:
9
Marketingerfolg durch Differenzierung
Levitt, Theodore
- In:
Harvard-Manager : Periodikum zu Theorie u. Praxis d. …
(
1982
)
3
,
pp. 79-86
Persistent link: https://www.econbiz.de/10003617231
Saved in:
10
Marketing-Kurzsichtigkeit
Levitt, Theodore
- In:
Harvard-Manager : Periodikum zu Theorie u. Praxis d. …
(
1979
)
2
,
pp. 92-110
Persistent link: https://www.econbiz.de/10003617237
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