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Kuswadi, Nauar; Jaafar, Ameena; Nurhafihz Bin Noor - In: International journal of islamic marketing and branding 2 (2017) 2, pp. 156-169

Persistent link: https://www.econbiz.de/10011803296

Predicting luxury purchases : a new comprehensive framework and research roadmap

Al-Issa, Nermain; Dens, Nathalie; Moons, Ingrid; Ali, Omar - In: Cogent business & management 11 (2024) 1, pp. 1-26

on the target segment’s religion. Religion is believed to guide consumers’ judgments and decisions toward luxury. The …

Persistent link: https://www.econbiz.de/10014536205

Desecularization, social identity, and consumer intention to purchase religious products

Zeqiri, Jusuf; Alserhan, Baker; Gleason, Kimberly; … - In: Technological forecasting & social change : an … 177 (2022), pp. 1-10

Persistent link: https://www.econbiz.de/10013345803

Attitude formation towards green products evidence in Indonesia : integrating environment, culture, and religion

Suhartanto, Dwi; Dean, David; Amalia, Fatya Alty; … - In: Asia Pacific business review 30 (2024) 1, pp. 94-114

Persistent link: https://www.econbiz.de/10014444715

Religiosity and food waste behavior at home and away

Filimonau, Viachaslau; Kadum, Hana; Mohammed, Nameer K.; … - In: Journal of hospitality marketing & management 31 (2022) 7, pp. 797-818

Persistent link: https://www.econbiz.de/10013357139

Religion's influence on consumption : a life course paradigm perspective

Minton, Elizabeth A.; Cabano, Frank G. - In: International journal of consumer studies 48 (2024) 2, pp. 1-20

Persistent link: https://www.econbiz.de/10014531560

Countering misinformation with targeted messages : experimental evidence using mobile phones

Armand, Alex; Augsburg, Britta; Bancalari, Antonella; … - 2021

Persistent link: https://www.econbiz.de/10012609692

Cultural congruency and shocking buzz campaigns : contrasting the opinions of professionals and consumers

Yahia, Karim Ben; Touiti, Soukeina; Touzani, Mourad - In: Journal of marketing and consumer behaviour in emerging … (2016) 1, pp. 20-33

Buzz marketing in social networks is often seen by announcers as an opportunity to reach the biggest audience. However, the risk of failure of buzz campaigns proves not to be negligible and its consequences may be serious for the company. In order to succeed in such buzz campaigns, this research...

Persistent link: https://www.econbiz.de/10012116483

Church advertising and the marketization of religious hegemony

Appau, Samuelson; Yang, Ye - In: Marketing theory 24 (2024) 2, pp. 263-288

Persistent link: https://www.econbiz.de/10014631398

Equilibrium play and learning in a stochastic public goods experiment

Banerjee, Priyodorshi; Chakravarty, Sujoy; Mohanty, Ruchika - In: Journal of quantitative economics : official journal of … 10 (2012) 2, pp. 59-77

Persistent link: https://www.econbiz.de/10010338418