Similar Search Results

Guest editorial: contemporary Issues in luxury marketing and branding

Christodoulides, George; Michaelidou, Nina; Khan, M. Sajid - In: Journal of strategic marketing 32 (2024) 4, pp. 551-553

Persistent link: https://www.econbiz.de/10014553338

Marketing executives and corporate performance : from the perspective of marketing digitalization

Du, Kunhai; Zhao, Qicheng; Yin, Yugang; Zhang, Tiancheng - In: International review of economics & finance : IREF 93 (2024) 1, pp. 631-644

Persistent link: https://www.econbiz.de/10014535390

Innovation and marketing strategy : a systematic review

Garcia, Lucas Jorge; Junior, Galdenoro Botura; Silva, … - In: International journal of innovation : IJI journal 11 (2023) 3, pp. 1-24

Persistent link: https://www.econbiz.de/10014548006

Unlocking our potential : AMA Winter Academic Conference 2024 : AMA educators proceedings volume 35 : online, 20 February 2024, St. Pete Beach, Florida, USA, 23 - 25 February 2024

Cross, Samantha N. N. (ed.); Saboo, Alok (ed.) - American Marketing Association - 2024

Persistent link: https://www.econbiz.de/10014550866

Marketing for entrepreneurs : concepts and applications for new ventures

2022 - Third edition

"Marketing for Entrepreneurs provides students with practical insights, strategies, and tips on how to apply marketing concepts to increase the chances of new venture success. Author Frederick G. Crane focuses on how readers can use marketing to find the right opportunity, develop valuable new...