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Marketing
Grewal, Dhruv; Levy, Michael - 2018 - Sixth edition
Persistent link: https://www.econbiz.de/10011576031
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Marketing on Tumblr
Smirnov, Kristen - In: Strategic uses of social media for improved customer …, (pp. 59-83). 2017
Persistent link: https://www.econbiz.de/10011632736
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Theory + practice in marketing
Lehmann, Donald R.; Carpenter, Gregory S. - In: International journal of research in marketing : IJRM ; … 33 (2016) 4, pp. 709-710
Persistent link: https://www.econbiz.de/10011634012
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Less markets : a critical analysis of market existence and functioning
Filho, Calixto Salomão - In: Research handbook on political economy and law, (pp. 177-191). 2015
Persistent link: https://www.econbiz.de/10011594781
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Marketing
Brown, Edmund - 1925
Persistent link: https://www.econbiz.de/10011882983
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Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan - In: Journal of the Academy of Marketing Science 47 (2019) 1, pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
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Marketing management
Kotler, Philip; Keller, Kevin Lane - 2006 - 12. ed.
Persistent link: https://www.econbiz.de/10013474938
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Marketing management
Kotler, Philip - 2003 - 11. ed., international ed.
Persistent link: https://www.econbiz.de/10013475021
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A framework for marketing management
Kotler, Philip; Keller, Kevin Lane - 2009 - 4. ed., internat. ed.
Persistent link: https://www.econbiz.de/10013477003
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Marketing Handbook
Nystrom, Paul H. (ed.); Frey, Albert W. (contributor) - 1954
Persistent link: https://www.econbiz.de/10000608368