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New perspectives in marketing
1972
Persistent link: https://www.econbiz.de/10001402898
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Consumers, markets and marketplaces
Powell, Helen - In: Promotional culture and convergence : markets, methods, …, (pp. 23-50). 2013
Persistent link: https://www.econbiz.de/10009736344
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Komunikacja rynkowa : strategie i instrumenty
Pilarczyk, Bogna (contributor) - 2011
Persistent link: https://www.econbiz.de/10009535388
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Refining market propositions
Hollis, Nigel; Twose, Dominic - In: Market research handbook, (pp. 169-197). 2007
Persistent link: https://www.econbiz.de/10003548602
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Decision-focused transformation of additive value models to improve communication
Dees, Robert A.; Dabkowski, Matthew F.; Parnell, Gregory S. - In: Decision analysis : a journal of the Institute for … 7 (2010) 2, pp. 172-184
Persistent link: https://www.econbiz.de/10003980627
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Hunting for the criteria for marketing science : logical empiricism and all that ..
Karlinsky, Meir - In: Changing the course of marketing : alternative …, (pp. 37-44). 1985
Persistent link: https://www.econbiz.de/10001307204
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Electronic marketing : integrating electronic resources into the marketing process
Reedy, Joel; Schullo, Shauna - 2004 - 2nd ed.
Persistent link: https://www.econbiz.de/10001759945
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Ermittlung von Marketing-Strategien mit Hilfe der Temporal-Difference-Methode
Dietl, Wolfgang - 2001
Persistent link: https://www.econbiz.de/10001555249
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Integrating theory and practice in marketing
Kumar, V. - In: Journal of marketing 81 (2017) 2, pp. 1-7
Persistent link: https://www.econbiz.de/10011697499
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Marketing concepts can have a life of their own : representation and pluralism in marketing concept analysis
Patsiaouras, Georgios - In: Marketing theory 19 (2019) 4, pp. 559-566
Persistent link: https://www.econbiz.de/10012109461