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Relevance, responsibility, critical performativity, testimony and positive marketing : contributing to marketing theory, thought and practice
Tadajewski, Mark - In: Journal of marketing management : MM 32 (2016) 17/18, pp. 1513-1536
Persistent link: https://www.econbiz.de/10011608006
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New vistas for marketing strategy : digital, data-rich, and developing market (D3) environments : editorial
Sridhar, Shrihari; Fang, Eric - In: Journal of the Academy of Marketing Science 47 (2019) 6, pp. 977-985
Persistent link: https://www.econbiz.de/10012153415
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The question of "alternatives" within food and drink markets and marketing : introduction to the special issue : editorial
Smith Maguire, Jennifer; Watson, David J.; Lang, John T. - In: Journal of marketing management : MM 33 (2017) 7/8, pp. 495-501
Persistent link: https://www.econbiz.de/10011777696
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Special issue: Academy of Marketing Annual Conference 2016 : redical marketing
McLeay, Fraser (ed.); Coates, Nigel (ed.);  … - Academy of Marketing / Conference <49., 2016, … - 2017
Persistent link: https://www.econbiz.de/10011746348
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Confessions of a radical reactionary : rhetoric and reality
Brown, Stephen - In: Journal of marketing management : MM 33 (2017) 9/10, pp. 858-872
Persistent link: https://www.econbiz.de/10011746438
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Some reflections on the state of business-to-business marketing research
Tzempelikos, Nektarios - In: Journal of business-to-business marketing 29 (2022) 2, pp. 119-130
Persistent link: https://www.econbiz.de/10013359015
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Markt und Unternehmung : Handlungsfelder des Marketing
Hammann, Peter; Palupski, Rainer; Gathen, Andreas von der - 1998 - Als Ms. gedr.
Persistent link: https://www.econbiz.de/10000675151
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Marketing management : a contemporary perspective
Homburg, Christian; Kuester, Sabine; Krohmer, Harley - 2009
Persistent link: https://www.econbiz.de/10003744558
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Marketing management
Kotler, Philip; Keller, Kevin Lane; Brady, Mairead; … - 2009 - 1. publ., [european ed.]
Persistent link: https://www.econbiz.de/10003792025