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The influence of brand ambigui...
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Bruhn, Manfred
37
Sattler, Henrik
35
Keller, Kevin Lane
33
De Chernatony, Leslie
32
Fournier, Susan
28
Burmann, Christoph
27
Esch, Franz-Rudolf
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Meffert, Heribert
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Huber, Frank
25
Baumgarth, Carsten
24
Dawes, John
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Phau, Ian
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Katona, George
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Hildebrandt, Lutz
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Dichtl, Erwin
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Hruschka, Harald
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Sarkar, Abhigyan
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Ahlert, Dieter
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Bauer, Hans H.
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Kroeber-Riel, Werner
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Melewar, T. C.
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Fetscherin, Marc
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Franses, Philip Hans
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Romaniuk, Jenni
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Aaker, David A.
16
Bronnenberg, Bart J.
16
Diamantopoulos, Adamantios
16
Diller, Hermann
16
Ehrenberg, A. S. C.
16
Ko, Eunju
16
Wiedmann, Klaus-Peter
16
Dubé, Jean-Pierre
15
Kapferer, Jean-Noël
15
King, Stephen
15
Olbrich, Rainer
15
Scherhorn, Gerhard
15
Sharp, Byron
15
Sheth, Jagdish N.
15
Steenkamp, Jan-Benedict E. M.
15
Bang, Nguyen
14
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National Bureau of Economic Research
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Springer Fachmedien Wiesbaden
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Europäische Kommission / Generaldirektion Justiz und Verbraucher
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Markenverband
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Gesellschaft zur Erforschung des Markenwesens
10
Verlag Dr. Kovač
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American Marketing Association
9
Europäische Kommission
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NetLibrary, Inc
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Books on Demand GmbH <Norderstedt>
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Edward Elgar Publishing
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European Society for Opinion and Marketing Research
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Gesellschaft für Konsum-, Markt- und Absatzforschung
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Iowa State University of Science and Technology <Ames, Iowa> / Department of Economics
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Haufe-Lexware GmbH & Co. KG
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Nomos Verlagsgesellschaft
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Nordic Council of Ministers
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Ekonomiska Forskningsinstitutet vid Handelshögskolan i Stockholm
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Europäische Kommission / Gemeinsame Forschungsstelle 5109549-X
3
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3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
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3
Europäischen Gemeinschaften, Sprechergruppe
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
Forschungsverbund Empirische Verbraucherforschung
3
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
3
Health & consumer protection directorate general
3
Institut für Demoskopie Allensbach
3
Institut für Technologie- und Innovationsmanagement <Hamburg>
3
National Consumer Council
3
OECD
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Journal of business research : JBR
322
The journal of brand management : an international journal
293
The journal of product & brand management
198
Journal of retailing and consumer services
173
Journal of marketing research : JMR
154
Journal of marketing
109
SpringerLink / Bücher
91
The Trademark reporter
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Journal of retailing
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Markenartikel : das Magazin für Markenführung
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Jahrbuch der Absatz- und Verbrauchsforschung
80
Journal of advertising research
79
Psychology & marketing
78
European journal of marketing : EJM
76
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
75
Europäische Hochschulschriften / 5
61
Management science : journal of the Institute for Operations Research and the Management Sciences
58
Journal of the Academy of Marketing Science
52
Business horizons
50
Marketing : ZFP ; journal of research and management
49
Asia Pacific journal of marketing and logistics
47
Journal of consumer research : JCR ; an interdisciplinary bimonthly
47
The journal of business : B
45
Marketing intelligence & planning
44
Working paper / National Bureau of Economic Research, Inc.
44
Marketing letters : a journal of research in marketing
42
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
41
International journal of consumer studies
41
Journal of strategic marketing
41
The American economic review
41
The journal of consumer marketing
39
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
Economics letters
37
Journal of marketing communications
37
Journal of fashion marketing and management
36
Journal of consumer affairs : official publication of the American Council on Consumer Interests
35
International journal of hospitality management
34
Journal of international consumer marketing
32
Journal of marketing management : MM
32
European journal of marketing
31
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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ArchiDok
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Showing
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1
Repeat-buying : facts, theory and application
Ehrenberg, Andrew S. C.
-
1988
-
New ed., rev
Persistent link: https://www.econbiz.de/10000742559
Saved in:
2
Der
Markenartikel
im Urteil der
Verbraucher
: Eine sozialpsychologische Untersuchung
Noelle, Elisabeth
-
1959
Persistent link: https://www.econbiz.de/10000608576
Saved in:
3
Regularities in sole buying
Cannon, T.
;
Ehrenberg, A. S. C.
;
Goodhardt, G. J.
-
1970
Persistent link: https://www.econbiz.de/10000666907
Saved in:
4
Perspectives in consumer behavior
Kassarjian, Harold Haig
(
ed.
); …
-
1968
Persistent link: https://www.econbiz.de/10000568332
Saved in:
5
Behavioral and management science in marketing
Davis, Harry L.
(
ed.
);
Silk, Alvin J.
(
contributor
)
-
1978
Persistent link: https://www.econbiz.de/10000049840
Saved in:
6
Die Markentreue im Konsumgüterbereich
Nolte, Hartmut
-
1976
Persistent link: https://www.econbiz.de/10000050227
Saved in:
7
Personality research in marketing : a bibliography
Twedt, Dik Warren
(
ed.
)
-
1977
Persistent link: https://www.econbiz.de/10000050848
Saved in:
8
Verbraucher
beim Einkauf : eine wirtschaftssoziologische Studie über die Rolle des Markenartikels
Noelle-Neumann, Elisabeth
;
Schmidtchen, Gerhard
-
1968
Persistent link: https://www.econbiz.de/10000050851
Saved in:
9
Merktrouw terug op de marketingagenda!? : De Brand Watcher, een meetinstrument voor merktrouw
Sloot, Laurens M.
;
Bunt, Jan
;
Peelen, Ed
-
1997
Persistent link: https://www.econbiz.de/10000962256
Saved in:
10
An empirical evaluation of a composite heterogeneous model choice and purchase timing behavior
Zufryden, Fred S.
- In:
Management science : journal of the Institute for …
24
(
1978
)
7
,
pp. 761-773
Persistent link: https://www.econbiz.de/10003718925
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