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Marketing applications of MDS...
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Marktforschung
39
Conjoint analysis
17
Conjoint-Analyse
17
Theorie
17
Theory
17
Market research
15
Marketing theory
11
Marketingtheorie
11
Paul E. Green
10
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9
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8
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7
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7
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7
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6
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6
Produktgestaltung
6
Consumer behaviour
4
Konsumentenverhalten
4
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4
Marketingmanagement
4
Methodologie
4
Product design
4
Absatz
3
Absatzpolitik
3
Entscheidung
3
Information
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3
Messung
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Werbung
3
Conjoint Measurement
2
Estimation theory
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History of economic thought
2
Market segmentation
2
Markt
2
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2
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109
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59
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Green, Paul E.
168
Krieger, Abba M.
34
Wind, Yoram
22
Robinson, Patrick J.
13
Carmone, Frank J.
12
DeSarbo, Wayne S.
10
Carroll, J. Douglas
9
Tull, Donald S.
9
Frank, Ronald E.
8
Rao, Vithala R.
7
Sheth, Jagdish N.
7
Carroll, J.
5
Wind, Yoram (Jerry)
5
Jain, Arun K.
4
Alderson, Wroe
3
DeSarbo, Wayne
3
FitzRoy, Peter T.
3
Halbert, Michael H.
3
Lenk, Peter J.
3
Srinivasan, V.
3
Young, Martin R.
3
Chaturvedi, Anil
2
Fitzroy, Peter T.
2
Goldberg, Stephen M.
2
Hauser, John R.
2
Johnson, Richard M.
2
Lattin, James M.
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Moskowitz, Howard R.
2
Neal, William D.
2
Schaffer, Catherine M.
2
Sieber jr., Harry F.
2
Smith, Scott M.
2
Agarwal, Manoj Kumar
1
Albaum, Gerald
1
Arabie, Phipps
1
Bansal, Pradeep
1
Becknell, jr., James C.
1
Bortel, F. J. van
1
Bradlow, Eric T.
1
Brien, Richard H.
1
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Journal of marketing research : JMR
17
Fundamentals of marketing research ; Vol. 6
10
Marketing research : a magazine of management and applications
8
Legends in marketing
7
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
6
Marketing Science
5
European Journal of Operational Research
4
Business Horizons
3
Business horizons
3
European journal of operational research : EJOR
3
Journal of the Market Research Society : JMRS
3
Management Science
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing models : quantitative and behavioral
3
The journal of business : B
3
Applications of the sciences in marketing management
2
Decision sciences : DS
2
International series in quantitative marketing
2
Journal of Business Research
2
Journal of advertising research
2
Journal of marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
New-product forecasting : models and applications
2
Advertising management
1
Biometrics
1
Computational Statistics & Data Analysis
1
Corporate strategy and product innovation
1
Decision Sciences
1
Editor's series in marketing
1
Editorʹs Series in Marketing
1
Entscheidungshilfen im Marketing
1
Explorations in consumer behavior : a symposium held at the University of Texas, 18.-19.4.1966. Spons. by the Department of Marketing Administration, Graduate Scholl of Business, the University of Texas
1
Harvard business review : HBR
1
Insights into consumer behavior
1
Interfaces : the INFORMS journal on the practice of operations research
1
International Series in Quantitative Marketing
1
International series in quantitative marketing : ISQM
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Journal of Advertising Research
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Journal of Classification
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Journal of business research : JBR
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ECONIS (ZBW)
110
OLC EcoSci
25
RePEc
21
USB Cologne (EcoSocSci)
14
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71
Cluster analysis in test market selection
Green, Paul E.
;
Frank, Ronald E.
;
Robinson, Patrick J.
- In:
Management science : journal of the Institute of …
13
(
1967
)
8
,
pp. B387-B400
Persistent link: https://www.econbiz.de/10002539417
Saved in:
72
Common stock perception and preferance : an application of multidimensional scaling
Green, Paul E.
;
Maheshwari, Arun
- In:
The journal of business : B
42
(
1969
)
4
,
pp. 439-457
Persistent link: https://www.econbiz.de/10002539438
Saved in:
73
Conjoint measurement for quantifying judgemental data
Green, Paul E.
;
Rao, Vithala R.
- In:
Journal of marketing research : JMR
8
(
1971
)
3
,
pp. 355-363
Persistent link: https://www.econbiz.de/10002539454
Saved in:
74
Consumer evaluation of discount cards
Green, Paul E.
;
Carmone, Frank J.
;
Wind, Yoram
- In:
Journal of retailing
49
(
1973/74
)
1
,
pp. 10-22
Persistent link: https://www.econbiz.de/10002539477
Saved in:
75
Discriminant techniques in adoption patterns for a new product
Green, Paul E.
;
Sieber jr., Harry F.
- In:
Promotional decisions using mathematical models. …
,
(pp. 227-276)
.
1967
Persistent link: https://www.econbiz.de/10002539552
Saved in:
76
Entwicklung und Bewertung von Preisstrategien mit Hilfe der Bayesschen Entscheidungstheorie
Green, Paul E.
- In:
Entscheidungshilfen im Marketing
,
(pp. 234-249)
.
1977
Persistent link: https://www.econbiz.de/10002539584
Saved in:
77
An experiment in probability estimation
Green, Paul E.
;
Halbert, Michael H.
;
Robinson, Patrick J.
- In:
Journal of marketing research : JMR
2
(
1965
)
3
,
pp. 266-273
Persistent link: https://www.econbiz.de/10002539599
Saved in:
78
Marketing research applications of non-metric scaling methods
Green, Paul E.
;
Carmone, Frank J.
- In:
Operational research quarterly : OR
21
(
1970
),
pp. 73-96
Persistent link: https://www.econbiz.de/10002539636
Saved in:
79
Multidimensional scaling : an introduction and comparison of nonmetric unfolding techniques
Green, Paul E.
;
Carmone, Frank J.
- In:
Journal of marketing research : JMR
6
(
1969
)
3
,
pp. 330-341
Persistent link: https://www.econbiz.de/10002539677
Saved in:
80
Multidimensional scaling and individual differences
Green, Paul E.
;
Rao, Vithala R.
- In:
Journal of marketing research : JMR
8
(
1971
)
1
,
pp. 71-77
Persistent link: https://www.econbiz.de/10002539688
Saved in:
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