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Advertising and socialism : the nature and extent of consumer advertising in the Soviet Union, Poland, Hungary and Yugoslavia
Hanson, Philip - 1974
Persistent link: https://www.econbiz.de/10000025715
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Advertising psychology and research : an introductory book
Lucas, Darrell B. - 1950
Persistent link: https://www.econbiz.de/10000038180
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Advertising, price competition and market structure
Arterburn, Alfred; Woodbury, John - In: Southern economic journal 47 (1981) 3, pp. 763-775
Persistent link: https://www.econbiz.de/10001863550
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Applications of management sciences in marketing
Montgomery, David B. (contributor);  … - 1970
Persistent link: https://www.econbiz.de/10000049818
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Management science in marketing
Montgomery, David B.; Urban, Glen L. - 1969
Persistent link: https://www.econbiz.de/10000049819
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Essentials of advertising
1980
Persistent link: https://www.econbiz.de/10000051059
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Advertising theory and practice
Sandage, Charles H.; Fryburger, Vernon - 1983 - 11. ed
Persistent link: https://www.econbiz.de/10000051804
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Advertising theory and practice
Sandage, Charles H.; Fryburger, Vernon - 1979 - 10. ed.
Persistent link: https://www.econbiz.de/10000051864
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Fundamentals of advertising research
Fletcher, Alan D.; Bowers, Thomas A. - 1979
Persistent link: https://www.econbiz.de/10000053278
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Advertising management
Aaker, David A. (ed.); Myers, John G. (contributor) - 1975
Persistent link: https://www.econbiz.de/10000055005