//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Corporate reputation
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Marketing management
23
Marketingmanagement
23
Brand management
15
Consumer behaviour
15
Markenführung
15
Konsumentenverhalten
14
Communication
12
Marketing
11
Corporate reputation
10
Firmenimage
10
Kommunikation
10
Brand image
9
Markenimage
9
Public relations
8
Öffentlichkeitsarbeit
8
Advertising
6
Corporate culture
6
Marketing theory
6
Marketingtheorie
6
Relationship marketing
6
Social Web
6
Social web
6
Unternehmenskultur
6
Beziehungsmarketing
5
Neuseeland
5
New Zealand
5
Reputation
5
Theorie
5
Theory
5
USA
5
United States
5
Werbung
5
Advertising effects
4
Communications
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Globalisierung
4
Globalization
4
Internet marketing
4
Luxury goods
4
more ...
less ...
Online availability
All
Undetermined
52
Free
5
Type of publication
All
Article
101
Book / Working Paper
15
Type of publication (narrower categories)
All
Article in journal
75
Aufsatz in Zeitschrift
75
Arbeitspapier
7
Aufsatz im Buch
7
Book section
7
Working Paper
7
Collection of articles of several authors
6
Graue Literatur
6
Non-commercial literature
6
Sammelwerk
6
research-article
4
Aufsatzsammlung
2
Nachruf
2
conceptual-paper
2
Reprint
1
back-matter
1
review-article
1
more ...
less ...
Language
All
English
108
Undetermined
8
Author
All
Kitchen, Philip J.
91
Kitchen, Philip
25
Eagle, Lynne C.
9
Foroudi, Pantea
7
Schultz, Don E.
7
McColl, Rod
6
Tourky, Marwa
6
Truong, Yann
6
Bulmer, Sandy
4
Foroudi, Mohammad Mahdi
4
Gupta, Suraksha
4
Kerr, Gayle
4
Kimmel, Allan J.
4
Sharifah Faridah Syed Alwi
4
Cuomo, Maria Teresa
3
Hawkins, Jacinta
3
Lindgreen, Adam
3
Melewar, T. C.
3
Moskovos, Argyris
3
Nicholson, John
3
Papasolomou, Ioanna
3
Porcu, Lucia
3
Proctor, Tony
3
Rose, Lawrence Craig
3
Ahmad, Syed Zamberi
2
Barrio-García, Salvador del
2
Bian, Xuemei
2
Eweje, Gabriel
2
Harvey, William S.
2
Knight, Eric
2
Liu, Wen-ling
2
Nishant, Rohit
2
Norbani Che Ha
2
Palakshappa, Nitha
2
Shaalan, Ahmed
2
Sheth, Jagdish N.
2
Simmons, Geoff
2
Tourky, Marwa E.
2
Ahmed, Tanveer
1
Alhudaithy, Abdullatif I.
1
more ...
less ...
Institution
All
Palgrave Macmillan <Firma>
1
Published in...
All
Journal of marketing communications
21
Journal of business research : JBR
10
European journal of marketing : EJM
8
Working paper / Department of Commerce, College of Business, Massey University
6
Journal of strategic marketing
4
Qualitative market research : an international journal
4
The marketing review
4
ADMAP : for decisionmakers in advertising, marketing, media, planning & research
3
EuroMed journal of business
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of business strategy
3
Qualitative Market Research: An International Journal
3
Corporate Communications: An International Journal
2
Corporate reputation review : an international journal
2
Journal of advertising research
2
Corporate communications : an international journal
1
Developing successful global strategies for marketing luxury brands
1
EuroMed Journal of Business
1
European Journal of Marketing
1
European Journal of Marketing Ser.
1
European journal of marketing
1
Facets of corporate identity, communication, and reputation
1
Handbook of research on international advertising
1
Integrated brand marketing and measuring returns
1
International journal of advertising : the review of marketing communications
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of management and marketing research : IJMMR
1
International journal of management concepts and philosophy : IJMCP
1
Journal of Consumer Policy
1
Journal of communication management
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of financial services marketing : JFSM
1
Journal of marketing theory and practice
1
Journal of promotion management : JPM
1
Marketing : metaphors and metamorphosis
1
Marketing Intelligence & Planning
1
Marketing intelligence & planning
1
Psychology & Marketing
1
Psychology & marketing
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
more ...
less ...
Source
All
ECONIS (ZBW)
96
OLC EcoSci
10
Other ZBW resources
9
RePEc
1
Showing
1
-
10
of
116
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The perception of tourism in coffee‐producing equatorial countries : An empirical analysis
Casalegno, Cecilia
;
Candelo, Elena
;
Santoro, Gabriele
; …
- In:
Psychology & Marketing
37
(
2019
)
1
,
pp. 154-166
Persistent link: https://www.econbiz.de/10012189589
Saved in:
2
A comparative analysis of the development of integrated marketing communications in New Zealand and the United Kingdom
Eagle, Lynne C.
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003792325
Saved in:
3
Integrated marketing communications : practice leads theory
Kitchen, Philip J.
;
Kim, Ilchul
;
Schultz, Don E.
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 531-546
Persistent link: https://www.econbiz.de/10003797968
Saved in:
4
New luxury brand positioning and the emergence of masstige brands
Truong, Yann
;
McColl, Rod
;
Kitchen, Philip J.
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 375-382
Persistent link: https://www.econbiz.de/10003847292
Saved in:
5
IMC : new horizon/false dawn for a marketplace in turmoil?
Kitchen, Philip J.
;
Schultz, Don E.
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 197-204
Persistent link: https://www.econbiz.de/10003881216
Saved in:
6
Rethinking models of technology adoption for Internet banking : the role of website features
Alhudaithy, Abdullatif I.
;
Kitchen, Philip J.
- In:
Journal of financial services marketing : JFSM
14
(
2009/10
)
1
,
pp. 56-69
Persistent link: https://www.econbiz.de/10003903424
Saved in:
7
Building brand equity : the genetic coding of Mediterranean brands
Cuomo, Maria Teresa
;
Metallo, Gerardo
;
Tortora, Debora
; …
- In:
EuroMed journal of business
4
(
2009
)
3
,
pp. 237-253
Persistent link: https://www.econbiz.de/10003928522
Saved in:
8
Cypriot parental perceptions of children's internet usage: an investigation of motivations and barriers
Liu, Wen-ling
;
Kitchen, Philip J.
;
Moskovos, Argyris
- In:
EuroMed journal of business
4
(
2009
)
3
,
pp. 304-323
Persistent link: https://www.econbiz.de/10003928558
Saved in:
9
Integrated brand marketing and measuring returns
Kitchen, Philip J.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003973261
Saved in:
10
The relationship between sales skills and salesperson performance : an empirical study in the Malaysia telecommunications company
Basir, Mohd Sah
;
Ahmad, Syed Zamberi
;
Kitchen, Philip J.
- In:
International journal of management and marketing …
3
(
2010
)
1
,
pp. 51-73
Persistent link: https://www.econbiz.de/10003950986
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->