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The role of cognitive absorption in the experienced users' behaviour towards e-mail advertisements

Sukumaran, Alagirisamy Kamatchi Subbiah - In: International journal of business information systems : … 39 (2022) 1, pp. 116-132

Persistent link: https://www.econbiz.de/10012887873

Email marketing in the era of the empowered consumer

Hartemo, Mari - In: Journal of research in interactive marketing : … 10 (2016) 3, pp. 212-230

Persistent link: https://www.econbiz.de/10011567075

The impact of digital sales channels on web sales : evidence from the USA's largest online retailers

Narayanaswamy, Ravi; Heiens, Richard A. - In: International journal of electronic marketing and … 12 (2021) 3, pp. 306-322

Persistent link: https://www.econbiz.de/10012598447

Does it pay to read your junk mail? : Evidence of the effect of advertising on home equity credit choices

Agarwal, Sumit (contributor); … - 2008 - Rev.

We examine the effect of direct mail (commonly referred to as junk mail) advertising on individual financial decisions by studying consumer choice of home equity debt contracts. Consistent with the theoretical predictions, we find that financial variables underlying the relative pricing of debt...

Persistent link: https://www.econbiz.de/10003774092