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Executive action in marketing
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Marketing
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253
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166
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128
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119
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98
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97
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94
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93
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90
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88
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86
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80
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74
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74
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73
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71
Malhotra, Naresh K.
71
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69
Eisend, Martin
67
Backhaus, Klaus
64
Franses, Philip Hans
64
Richards, Timothy J.
64
Ahlert, Dieter
63
Dichtl, Erwin
63
Wilson, William W.
62
Bergemann, Dirk
61
Good, Darrel L.
61
Reinecke, Sven
61
Aaker, David A.
60
Gierl, Heribert
60
Zerres, Michael P.
59
Spann, Martin
57
Albers, Sönke
56
Skiera, Bernd
56
Kirchgeorg, Manfred
54
Unger, Fritz
53
Chen, Ying-Ju
52
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52
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29
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28
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Department of Agricultural and Resource Economics, University of Maryland
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Haufe-Lexware GmbH & Co. KG
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571
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519
Journal of marketing research : JMR
519
European Journal of Marketing
463
Journal of marketing
442
NBER working paper series
363
Journal of revenue and pricing management
359
Europäische Hochschulschriften / 5
352
International journal of production economics
344
Journal of advertising research
330
Working paper / National Bureau of Economic Research, Inc.
314
NBER Working Paper
297
Journal of retailing and consumer services
295
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
272
International journal of industrial organization
271
Industrial marketing management : the international journal for industrial and high-tech firms
253
Journal of business economics : JBE
250
Economics letters
234
Jahrbuch der Absatz- und Verbrauchsforschung
234
European journal of marketing : EJM
222
International journal of advertising : the review of marketing communications
217
Journal of retailing
217
Business horizons
208
Journal of Food Distribution Research
208
Journal of the Academy of Marketing Science
203
Marketing Intelligence & Planning
199
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
196
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
196
Journal of advertising
192
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
192
International journal of advertising : the quarterly review of marketing communications
185
Discussion paper / Centre for Economic Policy Research
184
Springer eBook Collection
184
Journal of advertising : official publication of the American Academy of Advertising
173
International journal of production research
170
Marketing : ZFP ; journal of research and management
169
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168
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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RePEc
6,393
Other ZBW resources
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EconStor
353
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219
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89
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Showing
1
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10
of
97,502
Sort
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date (oldest first)
1
Management perspectives in
marketing
Boone, Louis E.
;
Boone, Louis Eugene
-
1972
Persistent link: https://www.econbiz.de/10000555933
Saved in:
2
Management science in
marketing
Montgomery, David B.
;
Urban, Glen L.
-
1969
Persistent link: https://www.econbiz.de/10000049819
Saved in:
3
Readings :
marketing
and society
Gist, Ronald R.
(
contributor
)
-
1971
Persistent link: https://www.econbiz.de/10003238300
Saved in:
4
Marketing
for managers
Webster, Frederick E.
-
1974
Persistent link: https://www.econbiz.de/10013467502
Saved in:
5
Basic
marketing
: a managerial approach
McCarthy, Edmund Jerome
;
MacCarthy, Edmund Jerome
-
1975
-
5. ed.
Persistent link: https://www.econbiz.de/10000557625
Saved in:
6
Problems in
marketing
Brown, Milton P.
;
Cardozo, Richard N.
;
Cunningham, Scott M.
-
1968
-
4. ed
Persistent link: https://www.econbiz.de/10000554491
Saved in:
7
Problems in
marketing
Star, Steven H.
;
Davis, Nancy J.
;
Lovelock, Christopher H.
-
1977
-
5. ed
Persistent link: https://www.econbiz.de/10000558267
Saved in:
8
Concepts for modern
marketing
Day, Ralph L.
(
ed.
)
-
1968
Persistent link: https://www.econbiz.de/10000577865
Saved in:
9
Marketing
-Management mit Multimedia : neue Medien, neue Märkte, neue Chancen
Wamser, Christoph
(
ed.
);
Fink, Dietmar
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10000620087
Saved in:
10
Marketing
in a developing nation : the competitive behavior of Peruvian industry
Glade, William Patton
;
Strang, William A.
;
Udell, Jon G.
; …
-
1970
Persistent link: https://www.econbiz.de/10000576338
Saved in:
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