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Marketing research by a small industrial firm : a case study
Parasuramam, A. - In: Industrial marketing management : the international … 7 (1978) 4, pp. 238-242
Persistent link: https://www.econbiz.de/10002615332
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A conceptual model of service quality and its implications for future research
Parasuramam, A.; Zeithaml, Valarie A.; Berry, Leonard L. - In: Journal of marketing 49 (1985) 4, pp. 41-50
Persistent link: https://www.econbiz.de/10002615301
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A management-oriented model for allocating sales effort
Parasuramam, A.; Day, Ralph L. - In: Journal of marketing research : JMR 14 (1977) 1, pp. 22-33
Persistent link: https://www.econbiz.de/10002615321
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More on "Marketing strategy and differential advantage"
Parasuramam, A.; Varadarajan, P.; Chattopadhyay, Amitava - In: Journal of marketing 49 (1985) 2, pp. 124-128
Persistent link: https://www.econbiz.de/10002615423
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ABC's of relationship selling through service
Futrell, Charles M. - 2009 - 10th ed., internat. ed.
Persistent link: https://www.econbiz.de/10003681155
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Fundamentals of selling : customers for life through service
Futrell, Charles M. - 2011 - 12th ed
Persistent link: https://www.econbiz.de/10009010908
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Management control system's impact on managers performance and satisfaction
Futrell, Charles M. - In: Review of business and economic research : RBER ; a … 13 (1977) 1, pp. 89-99
Persistent link: https://www.econbiz.de/10002178608
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Fundamentals of selling : customers for life through service
Futrell, Charles M. - 2006 - 9. ed.
Persistent link: https://www.econbiz.de/10002346642
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ABC's of relationship selling through service
Futrell, Charles M. - 2004 - 8. ed.
Persistent link: https://www.econbiz.de/10004492034
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Sales management : teamwork, leadership, and technology
Futrell, Charles M. - 2001 - 6. ed.
Persistent link: https://www.econbiz.de/10004731395