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Verkaufsaktive Preis- und Rabattpolitik
Scheele, Walter - 1968
Persistent link: https://www.econbiz.de/10000611769
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The impact of price and quality on communication expenditures : (in the maturity stage)
Logman, Marc - 1992
Persistent link: https://www.econbiz.de/10000136401
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Basic marketing. Concepts, decisions, and strategies
Cundiff, Edward William; Still, Richard Ralph - 1971 - 2. ed
Persistent link: https://www.econbiz.de/10000571220
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Applications of management sciences in marketing
Montgomery, David B. (contributor);  … - 1970
Persistent link: https://www.econbiz.de/10000049818
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A branch-and-price approach to the share-of-choice product line design problem
Wang, Xinfang; Camm, Jeffrey D.; Curry, David J. - In: Management science : journal of the Institute for … 55 (2009) 10, pp. 1718-1728
Persistent link: https://www.econbiz.de/10003908997
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The design of durable goods
Koenigsberg, Oded; Kohli, Rajeev; Montoya, Ricardo - In: Marketing science : the marketing journal of the … 30 (2011) 1, pp. 111-122
Persistent link: https://www.econbiz.de/10008905587
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Design for synergy with brand or price information
Chitturi, Ravindra; Chitturi, Pallavi; Raghavarao, Damaraju - In: Psychology & marketing 27 (2010) 7, pp. 679-697
Persistent link: https://www.econbiz.de/10003990414
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Simultane Conjointanalyse, Benefitsegmentierung, Produktlinien- und Preisgestaltung
Aust, Eberhard - 1996
Persistent link: https://www.econbiz.de/10008729998
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Strategic product line selection and pricing
Xu, Xiaowei - 2005
Persistent link: https://www.econbiz.de/10003946509
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How valuable is a well-crafted design and name brand? : recognition and willingness to pay
Kristensen, Tore; Gabrielsen, Gorm; Zaichkowsky, Judith … - In: Journal of consumer behaviour : an international … 11 (2012) 1, pp. 44-55
Persistent link: https://www.econbiz.de/10009509239