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Basic marketing : a managerial approach
McCarthy, E. Jerome - 1968 - 3. ed
Persistent link: https://www.econbiz.de/10002413673
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Basic marketing : a managerial approach
McCarthy, E. Jerome - 1971 - 4. ed
Persistent link: https://www.econbiz.de/10002413685
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Marketingkritik und kritische Verbraucherreaktion
Petermann, Günter - In: Markenartikel : das Magazin für Markenführung 36 (1974) 10, pp. 422-434
Persistent link: https://www.econbiz.de/10002632529
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Socialnite izmerenija na burzoaznija "marketing"
Koprinarov, Bratoj G. - In: Narodnostopanski archiv 36 (1983) 3, pp. 268-275
Persistent link: https://www.econbiz.de/10002242573
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Social marketing : perspectives and viewpoints
Lazer, William; Kelley, Eugene J. - 1973
Persistent link: https://www.econbiz.de/10002352572
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Market share models as approximators of aggregated heterogeneous brand choice behavior
Givon, Moshe; Horsky, Dan - In: Management science : journal of the Institute for … 24 (1978), pp. 1404-1416
Persistent link: https://www.econbiz.de/10002479099
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Exploring the gray market segment
Gelb, Betsy D. - In: MSU business topics 26 (1978) 2, pp. 41-46
Persistent link: https://www.econbiz.de/10002401458
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Marketing management models
Montgomery, David B. (contributor) - In: Management science : journal of the Institute for … 18 (1971) 45, pp. P1-P128
Persistent link: https://www.econbiz.de/10002509808
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Distributionsekonomi och konsumentproblem
Berglund, Åke; Millak, Jurek; Mogård, Per - 1978
Persistent link: https://www.econbiz.de/10003105474
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An annotated index to the proceedings of the American Marketing Association conferences, '66/'77
King, Robert L. - 1973
Persistent link: https://www.econbiz.de/10003042323