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The role of seals and certification of approval in consumer decision-making
Parkinson, Thomas L. - In: Journal of consumer affairs : official publication of … 9 (1975) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10002612153
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The existence of evoked set and determinants of its magnitude in brand choice behavior
Campbell, Brian Milton - 1969
Persistent link: https://www.econbiz.de/10001982759
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Consumer brand choice : a random walk?
Lawrence, Raymond J. - In: Journal of marketing research : JMR 12 (1975) 3, pp. 314-324
Persistent link: https://www.econbiz.de/10002367101
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Consumer reactions to direct brand comparisons in advertisements
Golden, Linda Lorraine - 1975
Persistent link: https://www.econbiz.de/10002462653
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Promotional competition in retailing
Morse, Leon; Naimark, George M.; Kornblau, Curt - In: Management perspectives in retailing, (pp. 237-264). 1967
Persistent link: https://www.econbiz.de/10002511351
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Do the poor pay more for food? : an analysis of retail firms and the shopping behavior of consumers
Villegas, Daniel John - 1979
Persistent link: https://www.econbiz.de/10002961288
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Multivariate examination of a patronage model : the impact of values and life style on shopping orientations
Howell, Roy Daniel - 1979
Persistent link: https://www.econbiz.de/10002970239
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Brand loyalty vs. repeat purchasing behavior
Jacoby, Jacob; Kyner, David B. - In: Journal of marketing research : JMR 10 (1973) 1, pp. 1-9
Persistent link: https://www.econbiz.de/10003060847
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Grocery manufacturing in the United States
Marple, Gary A. - 1968
Persistent link: https://www.econbiz.de/10003039465
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Self-concept and brand preference : a partial replication
Hughes, R. Eugene - In: The journal of business : B 49 (1976) 4, pp. 530-540
Persistent link: https://www.econbiz.de/10003074978