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Self-concept and brand preference : a partial replication
Hughes, R. Eugene - In: The journal of business : B 49 (1976) 4, pp. 530-540
Persistent link: https://www.econbiz.de/10003074978
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The effect of price and bran cues on perceived quality of selected products by housewives of various socioeconomic groups
Stark, Jerrold Loy - 1973
Persistent link: https://www.econbiz.de/10002881038
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Informationsverhalten und Markenwahl
Raffée, Hans - In: Die Unternehmung : Swiss journal of business research … 30 (1976) 2, pp. 95-107
Persistent link: https://www.econbiz.de/10002691378
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Purchase behavior and brand choice determinants for national and private brand major appliances
Rothe, James T.; Lamont, Lawrence M. - In: Journal of retailing 49 (1973) 3, pp. 19-33
Persistent link: https://www.econbiz.de/10002713615
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Consumers and trademarks : the function of trademarks in the market place
Lundsford jr., Julius R. - In: The Trademark reporter 64 (1974) 2, pp. 75-96
Persistent link: https://www.econbiz.de/10002412815
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Response latencies and the prediction of consumer purchase probabilities
MacLachlan, James Morrill - 1977
Persistent link: https://www.econbiz.de/10002412933
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Advertising doesen't manipulate consumers
Achenbaum, Alvin A. - In: Journal of advertising research 12 (1972) 2, pp. 3-13
Persistent link: https://www.econbiz.de/10001819413
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The development of brand-related attitudes, skills, and knowledge in children
Diamond, Steven Leonard - 1977
Persistent link: https://www.econbiz.de/10002059357
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A Bayesian technique to discriminate between stochastic models of brand choice
Blattberg, Robert C.; Sen, Subrata K. - In: Management science : journal of the Institute of … 21 (1975) 6, pp. 682-696
Persistent link: https://www.econbiz.de/10001920423
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Situational and brand attitude models of consumer choice behavior for soft drinks and beer
Bearden, William Owen - 1975
Persistent link: https://www.econbiz.de/10001881866