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Model based information systems for marketing new products
Ayal, Igal - 1972
Persistent link: https://www.econbiz.de/10001840535
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Product classification and the theory of consumer behavior
Assael, Henry - In: Marketing update : dynamic marketing readings, (pp. 42-55). 1977
Persistent link: https://www.econbiz.de/10001867738
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Pricing strategy : reconciling customer needs and company objectives
Taylor, Bernard (ed.); Wills, Gordon (contributor) - 1969
Persistent link: https://www.econbiz.de/10001525103
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Management perspectives in marketing
Boone, Louis E.; Boone, Louis Eugene - 1972
Persistent link: https://www.econbiz.de/10000555933
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Basic marketing: a managerial approach
McCarthy, Edmund Jerome; MacCarthy, Edmund Jerome - 1975 - 5. ed.
Persistent link: https://www.econbiz.de/10000557625
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Consumer attitudes toward products "made in" developing countries
Gaedeke, Ralph - In: Journal of retailing 49 (1973/74) 2, pp. 13-24
Persistent link: https://www.econbiz.de/10002190192
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Evaluating models of attitude structure
Day, George S. - In: Journal of marketing research : JMR 9 (1972) 3, pp. 279-286
Persistent link: https://www.econbiz.de/10002061435
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Disparités des revenus et différenciacion des produits
Jaskold Gabszewicz, Jean; Thisse, Jacques-François - 1981
Persistent link: https://www.econbiz.de/10003056793
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Selling job, present and future
Tanouchi, Koichi - In: Hitotsubashi journal of commerce & management 7 (1972) 1, pp. 36-44
Persistent link: https://www.econbiz.de/10002917262