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The impact of price and quality on communication expenditures (in the maturity stage)
Logman, Marc - 1992
Persistent link: https://www.econbiz.de/10000835728
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Zielplanungsprozesse in der Angebotspolitik industrieller Unternehmungen in Investitionsgütermärkten
Kufferath-Kaßner, Stephan A. - 1988
Persistent link: https://www.econbiz.de/10000726457
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Market shares, price competitiveness and product differentiation
Bismut, Claude; Oliveira-Martins, Joaquim - 1987
Persistent link: https://www.econbiz.de/10000728151
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Price elasticity dynamics over the adoption lifecycle : an empirical study
Parker, Philip M. - 1990
Persistent link: https://www.econbiz.de/10000812149
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Touristikmanagement
Pompl, Wilhelm - 1994
Persistent link: https://www.econbiz.de/10000880497
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Management perspectives in marketing
Boone, Louis E.; Boone, Louis Eugene - 1972
Persistent link: https://www.econbiz.de/10000555933
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Basic marketing: a managerial approach
McCarthy, Edmund Jerome; MacCarthy, Edmund Jerome - 1975 - 5. ed.
Persistent link: https://www.econbiz.de/10000557625
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Verkaufsaktive Preis- und Rabattpolitik
Scheele, Walter - 1968
Persistent link: https://www.econbiz.de/10000611769
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Basic marketing. Concepts, decisions, and strategies
Cundiff, Edward William; Still, Richard Ralph - 1971 - 2. ed
Persistent link: https://www.econbiz.de/10000571220
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A branch-and-price approach to the share-of-choice product line design problem
Wang, Xinfang; Camm, Jeffrey D.; Curry, David J. - In: Management science : journal of the Institute for … 55 (2009) 10, pp. 1718-1728
Persistent link: https://www.econbiz.de/10003908997