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The effects of a consistent ad series on consumer evaluations : a test of the repetition-variation hypothesis in a South Korean context
Yoo, Changjo; Bang, Hae-kyong; Kim, Youngchan - In: International journal of advertising : the quarterly … 28 (2009) 1, pp. 105-123
Persistent link: https://www.econbiz.de/10003819157
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A cross-national investigation on how ethical consumers build loyalty toward fair trade brands
Kim, Gwang-suk; Lee, Grace Y.; Park, Kiwan - In: Journal of business ethics : JOBE 96 (2010) 4, pp. 589-611
Persistent link: https://www.econbiz.de/10008698290
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The effect of usage situation on Korean consumers' brand evaluation : the moderating role of self-monitoring
Sung, Yongjun - In: Journal of consumer behaviour : an international … 10 (2011) 1, pp. 31-40
Persistent link: https://www.econbiz.de/10008908961
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Consumer-based brand equity : comparisons among Americans and South Koreans in the USA and South Koreans in Korea
Jung, Jaehee; Sung, Eun-Young - In: Journal of fashion marketing and management 12 (2008) 1, pp. 24-35
Persistent link: https://www.econbiz.de/10003696348
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Koreaś path to brand creation
Chang, Dae Ryun - In: Far Eastern economic review 170 (2007) 6, pp. 59-61
Persistent link: https://www.econbiz.de/10003504415
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The influences of perceived brand quality and ethnocentrism on consumption patterns of a global sports brand : the case of Korean college students
Pyun, Do Young; Kwon, Hyungil H.; Lee, Chul-won - In: International journal of sports marketing & sponsorship 13 (2011/12) 1, pp. 23-37
Persistent link: https://www.econbiz.de/10009508904
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The role of fashion brand authenticity in product management : a holistic marketing apporach
Choi, Hyeonyoung; Ko, Eunju; Kim, Eun Young; Mattila, Pekka - In: The journal of product innovation management : an … 32 (2015) 2, pp. 233-242
Persistent link: https://www.econbiz.de/10010511270
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What women want : creation of a luxury brand
Park, Judy - In: Business horizons 57 (2014) 2, pp. 247-257
Persistent link: https://www.econbiz.de/10010358717
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Why do local South Korean market leaders supply retailer grocery brands?
Cho, Young Sang; Burt, Steven; Dawson, John A. - In: Journal of Asia Pacific business 14 (2013) 4, pp. 336-360
Persistent link: https://www.econbiz.de/10010235645
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Brand popularity as an advertising cue affecting consumer evaluation on sustainable brands : a comparison study of Korea, China, and Russia
Whang, Haesung; Ko, Eunju; Zhang, Ting; Mattila, Pekka - In: International journal of advertising : the quarterly … 34 (2015) 5, pp. 789-811
Persistent link: https://www.econbiz.de/10011547821