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A hybrid online and offline approach to market measurement studies
Cooke, Mike; Watkins, Nick; Moy, Corrine - In: International journal of market research : JMRS ; the … 51 (2009) 1, pp. 29-48
Persistent link: https://www.econbiz.de/10003804970
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No landlines, unavailable and cranky : is survey research losing its interviewees?
Wübbenhorst, Klaus L.; Wildner, Raimund - In: Yearbook of marketing and consumer research 6 (2008), pp. 5-24
Persistent link: https://www.econbiz.de/10003812331
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An optimal contact model for maximizing online panel response rates
Neslin, Scott A.; Novak, Thomas P.; Baker, Kenneth R.; … - In: Management science : journal of the Institute for … 55 (2009) 5, pp. 727-737
Persistent link: https://www.econbiz.de/10003859941
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Data and design for choice models in marketing : stochastische Modellierung und Simulation
Ebling, Christine - In: Die Betriebswirtschaft : DBW 69 (2009) 2, pp. 253-264
Persistent link: https://www.econbiz.de/10003821649
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Web 2.0 Marktforschung
Lütters, Holger - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 55 (2009) 2, pp. 48-55
Persistent link: https://www.econbiz.de/10003854861
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Survey sampling methods in marketing research : a review of telephone, mall intercept, panel, and web surveys
Velu, Raja P.; Naidu, Gurramkonda M. - 2009
Persistent link: https://www.econbiz.de/10003878991
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Does one size fit all? : the suitability of answer formats for different constructs measured
Dolnicar, Sara; Grün, Bettina - In: Australasian marketing journal 17 (2009) 1, pp. 58-64
Persistent link: https://www.econbiz.de/10003886478
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Response styles and how to correct them
Weijters, Bert; Geuens, Maggie; Schillewaert, Niels - In: GfK marketing intelligence review : Marketingforschung … (2009) 2, pp. 44-53
Persistent link: https://www.econbiz.de/10003902480
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Questionnaire design and scale development
Malhotra, Naresh K. - In: The handbook of marketing research : uses, misuses, and …, (pp. 83-94). 2006
Persistent link: https://www.econbiz.de/10003420103
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Dealing with missing data in surveys and databases
Vriens, Marco; Sinharay, Sandip - In: The handbook of marketing research : uses, misuses, and …, (pp. 178-191). 2006
Persistent link: https://www.econbiz.de/10003420112