introduced in China. With their distinctive business environment, it is significant to study the success of the distribution …

formulate the opportunities and challenges of RFID adoption in China. Design/methodology/approach – Field interview and panel … discussion were used to explore the opportunities and challenges of RFID adoption in China. An example of successful RFID … deployment in China is presented. Findings – Although Chinese companies are exposed to several challenges in the adoption of RFID …

drawn from four Eastern Asian countries, i.e. China, South Korea, Taiwan, and Thailand, using multigroup confirmatory factor … students was employed. A total of 958 students with business‐related majors completed a questionnaire in Beijing, China; Seoul …

Purpose – The purpose of this paper is to provide an investigation of market orientation of retailers in China, an … survey data collected from 99 retailers in China, the paper tests the hypothesized relationships using a multiple regression … and is being adopted by retailers with varying ownerships and structures across China. Research limitations …

ethnocentrism was regarded as an issue in China. Practical implications – Outshoppers from China are increasingly found in the …

model (TAM) in online shopping across the USA and China. Specifically, the proposed model is tested for invariance, and used … China. Measurement and structural invariance of the proposed TAM model were assessed using multi‐group confirmatory factor …

Russia and China during 2003‐2004. Findings – The processes of brand conceptualising, comprehending and activating are …

encompassed by competitive priorities in China's retail sector. Design/methodology/approach – This is a case study of a …

guiding their communication strategies in the China market. Originality/value – The proposed model makes a theoretical …