Narrow search
Showing 91 - 100 of 2,081
Cover Image
How advertisers can use learning theory : mass marketing requires mass communications
Kangun, Norman - In: Business horizons 11 (1968) 2, pp. 29-40
Persistent link: https://www.econbiz.de/10002182998
Cover Image
On the value of information on product safety : an application to health warnings on the long run medical implications of cigarette smoking
Fujii, Edwin T. - In: Public finance 30 (1975) 3, pp. 323-332
Persistent link: https://www.econbiz.de/10002184770
Cover Image
Measuring advertising's sales effectiveness : the problem and the prognosis
Gallup, George - In: Marketing management and the Indian economy, (pp. 360-367). 1970
Persistent link: https://www.econbiz.de/10002186704
Cover Image
Is your slogan identifiable?
Katz, Michael; Rose, Jon - In: Journal of advertising research 9 (1969) 1, pp. 21-26
Persistent link: https://www.econbiz.de/10002194193
Cover Image
Profits, planning and the advertising budget
Kay jr., William G. - In: Marketing communications 298 (1970) 6, pp. 54-59
Persistent link: https://www.econbiz.de/10002208699
Cover Image
A case for test market experiments
Eskin, Gerald J. - In: Journal of advertising research 15 (1975) 2, pp. 27-33
Persistent link: https://www.econbiz.de/10002125108
Cover Image
Preislistentreue von Werbeagenturen?
Fabricius, Fritz - In: Wettbewerb in Recht und Praxis : wrp 15 (1969) 8, pp. 305-340
Persistent link: https://www.econbiz.de/10002127683
Cover Image
Can industrial product publicity be measured?
Domin, William M.; Freymuller, Jack - In: Journal of marketing 29 (1965) 3, pp. 54-57
Persistent link: https://www.econbiz.de/10002132513
Cover Image
Advertising experiments by retailers
Fenwick, Ian - In: Journal of advertising research 18 (1978) 4, pp. 35-40
Persistent link: https://www.econbiz.de/10002159120
Cover Image
Advertising : a problem in industrial dynamics
Forrester, Jay W. - In: Managerial applications of system dynamics, (pp. 191-204). 1978
Persistent link: https://www.econbiz.de/10002160008