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Journal of advertising research
61
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22
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American journal of agricultural economics
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14
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12
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Economics letters
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American economic journal : a journal of the American Economic Association
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European economic review : EER
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Harvard business review : HBR
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Operations research
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ECONIS (ZBW)
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EconStor
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31
Advertising and competition : theory, measurement, fact
Ferguson, James M.
-
1974
Persistent link: https://www.econbiz.de/10000024488
Saved in:
32
Die Möglichkeiten und Grenzen der Werbewirkungskontrolle als Grundlage der Werbezielbestimmung
Wenzel, Hans Udo
-
1976
Persistent link: https://www.econbiz.de/10000115199
Saved in:
33
Une étude comparée des modèles d'exposition aux supports publicitaires
Chandon, Jean-Louis
-
1975
Persistent link: https://www.econbiz.de/10000115500
Saved in:
34
Spiegel-Dokumentation zum Problemkreis Effektivität der Werbung : Ergebnisse von 4 Fallstudien über Werbewirkung und Werbeerfolg
1971
Persistent link: https://www.econbiz.de/10000313786
Saved in:
35
Advertising
Cohen, Dorothy
-
1972
Persistent link: https://www.econbiz.de/10000674669
Saved in:
36
Advertising : creative communication with consumers
Hepner, Harry Walker
-
1964
-
4 ed.
Persistent link: https://www.econbiz.de/10000674672
Saved in:
37
Analitical marketing
Simon, Leonard S.
;
Freimer, Marshall
-
1970
Persistent link: https://www.econbiz.de/10000675043
Saved in:
38
Advertising and concentration : a suggested approach and some preliminary results
Waterson, Mike
-
1972
Persistent link: https://www.econbiz.de/10000666677
Saved in:
39
Twenty-five years of antitrust : annual lectures delivered before the Assembly of the Bar of the City of New York
Handler, Milton
-
1973
Persistent link: https://www.econbiz.de/10000625812
Saved in:
40
Frontiers of advertising theory and research : a symposium honoring C. H. Sandage
Sandage, Charles Harold
(
contributor
); …
-
1972
Persistent link: https://www.econbiz.de/10000627650
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