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Advertising and economic behaviour
Cowling, Keith; Cable, John; Kelly, Michael; … - 1975
Persistent link: https://www.econbiz.de/10000042218
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Die Werbeerfolgskontrolle
Johannsen, Uwe - 1969
Persistent link: https://www.econbiz.de/10000042222
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Werbeplanung : ein entscheidungsorientierter Ansatz
Rutschmann, Marc - 1976
Persistent link: https://www.econbiz.de/10000042237
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Advertising works : papers from the IPA Advertising Effectiveness Awards. 1980
Broadbent, Simon (contributor) - 1981
Persistent link: https://www.econbiz.de/10000051805
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Werbung und Wettbewerb
Backman, Jules - 1971 - 1. Aufl.
Persistent link: https://www.econbiz.de/10000051854
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Advertising theory and practice
Sandage, C. H.; Fryburger, Vernon; Rotzoll, Kim B. - 1979 - 10. ed.
Persistent link: https://www.econbiz.de/10000051864
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Issues in the economics of advertising
Simon, Julian Lincoln - 1970
Persistent link: https://www.econbiz.de/10000053281
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How much to spend for advertising
MacNiven, Malcolm A. (ed.) - 1969
Persistent link: https://www.econbiz.de/10000053329
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Werbeerfolgskontrolle auf der Grundlage von Imageanalysen
Pierdzioch, Bernd - 1983
Persistent link: https://www.econbiz.de/10000075693
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Konsument und Werbewirkung : das phasenorientierte Werbewirkungsmodell
Hermanns, Arnold - 1979
Persistent link: https://www.econbiz.de/10000077433