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Sales Territory Design: An Integrated Approach

Shanker, Roy J.; Turner, Ronald E.; Zoltners, Andris A. - In: Management Science 22 (1975) 3, pp. 309-320

A sales territory design procedure should solve the dual problems of boundary definition and call frequency. Furthermore, it should be possible to base the design on several workload and potential criteria. A procedure is presented which meets this specification. It employs recent developments...

Persistent link: https://www.econbiz.de/10009203803

Canadian freight transportation modes

Turner, Ronald E. - In: Problems in Canadian marketing : [papers], (pp. 111-129). 1977

Persistent link: https://www.econbiz.de/10002932831

Market measures from salesmen : a multidimensional scaling approach

Turner, Ronald E. - In: Journal of marketing research : JMR 8 (1971) 2, pp. 165-172

Persistent link: https://www.econbiz.de/10002932846

Product priorities within a multiple-product marketing organization

Turner, Ronald E. - In: Journal of marketing research : JMR 11 (1974) 2, pp. 143-150

Persistent link: https://www.econbiz.de/10002932853

The product manager and the salesman: Perceptual differences in a multiple-product company

Turner, Ronald E.; Gensch, Dennis H. - In: Combined proceedings (Spring Conference + Fall Conference) (1973), pp. 294-300

Persistent link: https://www.econbiz.de/10003557567

Error in judgmental sales forecasts : theory and results

Staelin, Richard; Turner, Ronald E. - In: Journal of marketing research : JMR 10 (1973) 1, pp. 10-16

Persistent link: https://www.econbiz.de/10002856885

Advertising expenditure trajectories : an empirical study for filter cigarettes 1953-1965

Turner, Ronald E.; Wiginton, John C. - In: Decision sciences : DS 7 (1976) 3, pp. 496-509

Persistent link: https://www.econbiz.de/10002932826

Dynamic advertising strategy : a managerial approach

Turner, Ronald E.; Neuman, Charles P. - In: Journal of business administration : publication of the … 7 (1976) 2, pp. 1-21

Persistent link: https://www.econbiz.de/10002932836

Educational Choices of Adult Learners

Buckley, Patrick G.; Mahaffey, Tom; Turner, Ronald E. - In: Journal of Marketing for Higher Education 7 (1996) 3, pp. 1-15

<title>ABSTRACT</title> One problem of adult education providers is attracting people to take courses at their institution of learning. Adult educators are aided in this task if they know the factors influencing students' educational choices. The present research determines the factors influencing adult...

Persistent link: https://www.econbiz.de/10010972950

Aligning sales and marketing to enhance customer value and drive company results

Zoltners, Andris A.; Sinha, Prabhakant; Lorimer, Sally E. - In: Kellogg on marketing, (pp. 373-392). 2010

Persistent link: https://www.econbiz.de/10008664271