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Global brands in the United States : how consumer ethnicity mediates the global brand effect
Dimofte, Claudiu V.; Johansson, Johny K.; Bagozzi, … - In: Journal of international marketing 18 (2010) 3, pp. 81-106
Persistent link: https://www.econbiz.de/10008658032
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Naming names : part three ; safeguarding brand equity in the United States by developing a family of trademarks
Petty, Ross D. - In: The journal of brand management : an international journal 17 (2009/10) 8, pp. 561-567
Persistent link: https://www.econbiz.de/10008659267
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Price and promotion analysis using scanner data : an example
Novich, Neil Steven - 1981
Persistent link: https://www.econbiz.de/10002594515
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Willingness to pay for brands : a cross-region, cross-category analysis
Jin, Yanhong; Zilberman, David; Heiman, Amir; Li, Ying - In: Agricultural economics : the journal of the … 42 (2011) 2, pp. 141-152
Persistent link: https://www.econbiz.de/10008990448
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The curious case of behavioral backlash : why brands produce priming effects and slogans produce reverse priming effects
Laran, Juliano; Dalton, Amy N.; Andrade, Eduardo B. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 6, pp. 999-1014
Persistent link: https://www.econbiz.de/10009006652
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The evolution of internal market structure
Rutz, Oliver J.; Sonnier, Garrett P. - In: Marketing science : the marketing journal of the … 30 (2011) 2, pp. 274-289
Persistent link: https://www.econbiz.de/10009006847
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How online brand communities can change how research is approached and the role of the researcher in an organisation
Hall, Mike; Arthur, Jeannie; Morioka, Emma - In: International journal of market research : JMRS ; the … 53 (2011) 2, pp. 279-282
Persistent link: https://www.econbiz.de/10009011242
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Branding : perceptual effects on consumer evaluations
Field, J. Robert; Bergiel, Blaise; Giesen, J. Martin; … - In: Competitiveness review : an international business … 22 (2012) 3, pp. 251-260
Persistent link: https://www.econbiz.de/10009570847
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Spatial competition and strategic firm relocation
Henrickson, Kevin E. - In: Economic inquiry : journal of the Western Economic … 50 (2012) 2, pp. 364-379
Persistent link: https://www.econbiz.de/10009577558
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I imagine, I experience, I like : the false experience effect
Rajagopal, Priyali; Montgomery, Nicole Votolato - In: Journal of consumer research : JCR ; an … 38 (2011/12) 3, pp. 578-594
Persistent link: https://www.econbiz.de/10009375669